SUI-Based Game XOCIETY Scores Adidas Collab—Web3 Meets Streetwear
Move over, pixelated sneakers—XOCIETY just leveled up. The SUI blockchain game inks a partnership with Adidas, blending digital assets with real-world clout.
Why it matters: When legacy brands dive into Web3, they either get it painfully wrong or accidentally mint gold. This one smells like the latter.
The cynical take: Another ’exclusive’ NFT drop incoming—because nothing says ’decentralization’ like corporate-branded scarcity.