KuCoin Drops $2B ’Trust Project’ Bomb—Exchange Scrambles to Clean Up Its Act

KuCoin’s throwing money at its credibility problem—$2 billion worth. The ’Trust Project’ promises enhanced security, transparency, and a mountain of PR spin to convince skeptics the exchange won’t pull another 2022.

Because nothing says ’trust us’ like a nine-figure marketing campaign. The initiative includes third-party audits, proof-of-reserves upgrades, and—of course—a shiny new compliance framework. Because who needs organic trust when you can buy it?

Meanwhile, traders whisper: Is this about user protection—or prepping for the next regulatory crackdown? Either way, KuCoin’s betting big that cash can cure crypto’s chronic trust deficit. Spoiler: It never does.

Trust Project is already in motion: KuCoin CEO

It’s still unclear how the $2 billion will be allocated across these areas. Crypto.news reached out to KuCoin for clarification on the timeline and whether any portion of the funds would go toward token buybacks or user incentives.

In response, KuCoin CEO BC Wong said that while specific allocations and timelines are still being finalized, the initiative is already underway, and the company is committed to long-term transparency.

“We’re committed to backing our Trust Project with a $2 billion investment over time—targeted at strengthening platform transparency, user protection, regulatory compliance, and the KCS ecosystem,” Wong told crypto.news. These pillars form the foundation of our long-term roadmap. While specific allocations and timelines are still being finalized, this is far more than a pledge—it’s already in motion. We’ll share more as each phase takes shape and remain open to ongoing dialogue with the media and our users.”

KuCoin has faced regulatory issues in multiple jurisdictions, including Japan, Hong Kong, and South Korea. Despite this, its user base reached 38 million in 2024, with the largest growth coming from Latin America and the MENA region.