Ledger Teams with Pudgy Penguins—Because Nothing Says ’Security’ Like NFT Toy Collabs

Hardware wallet giant Ledger jumps into the NFT frenzy with Pudgy Penguins, blending crypto safety with meme culture. Critics smirk—another ’strategic partnership’ to distract from bear-market blues. Penguins get cold storage; investors get another branded band-aid for sinking portfolios.

More than a gimmick

The special edition Ledger Flex devices are not just a nod to Web3 culture, rather it offers full Ledger-grade security, safeguarding users’ digital assets in style. Peter Lobanov, Chief Creative Officer at Pudgy Penguins, said the goal was to turn security into “something that reflects the fun, inclusive spirit that Pudgy Penguins stands for.”

The partnership highlights Ledger’s continued push to bring secure self-custody to a wider audience through culturally resonant collaborations, while cementing Pudgy Penguins’ role in bridging Web3 and mainstream audiences through accessible, consumer-friendly products.