Polychain CEO Reveals Bold Vision: Memecoins and Social Media Tokenization Set to Reshape Digital Economy

Memecoins aren't just internet jokes—they're becoming serious business infrastructure, according to Polychain Capital's CEO.
The Social Media Revolution Goes Blockchain
Traditional platforms bleed user data for profit while creators scrape pennies. Tokenization flips this model—users finally capture value from their own content and engagement. Social media giants face disruption as decentralized alternatives gain traction.
From Doge to Dominance
What started as meme-driven speculation evolves into legitimate economic experiments. Community tokens demonstrate real utility beyond speculation, creating new funding models for creators and grassroots movements.
Wall Street's watching—mostly to dismiss it as 'internet funny money' while quietly allocating funds behind closed doors. Because nothing says serious investment like chasing returns from cartoon dog coins.
The digital landscape shifts beneath our feet. Social platforms either adapt to tokenization or risk becoming digital ghost towns.
Polychain CEO wants to turn social media posts into tokens
Looking back on the viral meme coin craze, Polychain CEO Olaf Carlson-Wee remarked that efforts to monetize social media influence have been been extremely inefficient. This is because it WOULD require endorsement contracts outside of social platforms to profit, as the platforms themselves cannot share revenue.
Building upon the success of meme coins, Carlson-Wee suggested that social media could be completely transformed if it deployed blockchain technology and tokenization instead of relying on the current advertising-driven model.
He argued that one day social media posts could even be minted into tokens, with users being able to earn profits from the popularity and sharing of their content. Each post would be minted and sharing it could lead to users earning yield profits. Such a system would eliminate the algorithmic content ranking and replace it with market forces.
By tokenizing social media accounts, users can trade using accounts and transaction fees would be reaped reshares. For creators, this means that a viral post would no longer simply translate into likes or follows alone, but into tangible earnings distributed on-chain.
Carlson-Wee believes this sort of dynamic could elevate the role of online communities, turning them from passive followers into active trading hubs where attention and influence are monetized at a higher level.