Jiuzi Holdings Bets Big: $1 Billion Crypto Treasury Strategy Targets Bitcoin, Ethereum, and BNB
Corporate treasury strategy just got a blockchain upgrade—and Wall Street's scrambling to keep up.
The Blue-Chip Crypto Playbook
Forget dipping toes in the water. Jiuzi Holdings is diving headfirst with a $1 billion allocation that reads like a crypto hall of fame roster. Bitcoin anchors the portfolio—digital gold for balance sheet stability. Ethereum brings smart contract utility to the treasury table. And BNB? That's the exchange ecosystem bet doubling down on platform growth.
Why Traditional Finance Hates This Move
This isn't some speculative side bet. We're talking serious capital deployment that bypasses traditional asset managers entirely. The move signals what every CFO secretly knows: yield-starved portfolios need exposure beyond bonds and equities. Even if it means watching legacy bankers clutch their pearls over 'volatility' while missing 300% returns.
Portfolio managers used to call crypto risky—right before begging for blockchain exposure in their own funds. Jiuzi's billion-dollar pivot proves institutional adoption isn't coming. It's already here.
A pivot into digital reserves
For Jiuzi’s leadership, the shift is framed as a safeguard rather than speculation. CEO TAO Li described the new policy as a proactive approach to treasury management designed to preserve and enhance long-term shareholder value. In his view, crypto assets provide a hedge against macroeconomic headwinds that traditional reserves struggle to absorb.
Crucially, the company has stated it will not self-custody its assets, opting instead for “highest-tier custody standards” through third-party specialists.
Jiuzi Holdings is not a technology startup but an electric vehicle infrastructure player headquartered in Hangzhou, with a footprint in China’s smaller cities through its smart charging network. Its business model has centered on advancing carbon neutrality by building fast-charging stations and energy storage solutions.
By incorporating crypto into its reserves, the company joins a small but expanding set of public firms that see digital assets as a formal part of balance sheet strategy, aligning it with a trend that stretches well beyond the tech sector.
That cohort just grew by another member. On the same day Jiuzi made its announcement, Arizona-based Iveda revealed that its board had also authorized cryptocurrency as part of its corporate treasury.
Like Jiuzi, Iveda framed the MOVE as forward-looking capital allocation rather than a speculative bet. The dual announcements underscore how companies from different industries and geographies are converging on the same conclusion: digital assets are now part of the corporate treasury toolkit.
The risks
The ambition of these companies comes with exposure. As fintech analyst Jeff Gapusan noted in a recent Forbes piece, the rise of digital asset treasury companies is a double-edged development. He pointed out that while regulatory clarity and institutional adoption are driving interest, the model carries risks tied to market cycles and capital costs.
The reflexive loop that rewards firms in bull markets can unwind quickly when sentiment shifts, leaving balance sheets vulnerable. Beyond price volatility, companies must also grapple with ongoing expenses tied to custody, compliance, and risk management.
