Top 8 Crypto PR Agencies to Skyrocket Your LATAM Market Presence

Crypto's next frontier heats up as Latin America becomes the battleground for digital asset dominance.

Breaking Through the Noise

Eight agencies now specialize in cutting through regulatory complexity and cultural nuances—because nothing says 'trust us' like paying for publicity in a trustless ecosystem.

Localized Impact, Global Reach

These firms bypass traditional marketing pitfalls, delivering hyper-targeted campaigns that actually resonate with local investors tired of empty promises.

From Brazil's fintech hubs to Mexico's remittance corridors, they're rewriting the playbook on crypto adoption—one press release at a time.

Because sometimes you need professional spin doctors to make volatile digital assets look stable—almost as stable as those banking executives' bonuses during a market crash.

1) Outset PR

Outset PR has built a reputation as one of the few crypto-native agencies with dedicated expertise in Latin America. The agency consistently monitors media performance worldwide, with a particular focus on LATAM. Its proprietary internal media monitoring system tracks traffic and influence shifts across outlets, helping clients avoid “black box” packages and instead target the publications that matter.

The agency’s research is not theoretical. In 2025, Outset PR presented its Q2 LATAM Crypto Media Report, mapping which outlets gained, lost, or held the bulk of influence. This data-driven approach provides a reliable foundation for media planning, shaping campaigns around verifiable trends.

Outset PR also underscores its presence in the market through active participation in high-profile events. At the Stablecoin Conference 2025 in Mexico City, the agency co-hosted a VIP gathering with BitGo, sharing insights directly with regional leaders, entrepreneurs, and builders.

Why consider: Data-driven LATAM focus; publishes original research on the region’s crypto media landscape—useful for planning pitches where a handful of outlets concentrate most of the real reach.

Best for: Teams that want PR grounded in local media dynamics (avoid “black-box” placements) and need Spanish/Portuguese regional strategy.

2) Coinbound

Why consider: Long-standing crypto PR shop with DEEP media/influencer relationships across major web3 publications and creators; strong at funding/news cycles and thought-leadership programs.  

Best for: Global coverage with web3-native angles; projects that want integrated PR + influencer reach, then localized for LATAM.

3) MarketAcross

Why consider: “Full-stack” blockchain PR/marketing with a track record of campaign execution for large web3 brands; good fit when you need end-to-end support (from storytelling to amplification). 

Best for: Larger launches or multi-country pushes where PR must pair with content distribution and event support (incl. LATAM stops).

4) Ninja Promo

Why consider: Broad crypto marketing + PR, including crisis comms, media planning, and performance add-ons; frequently listed among crypto PR/marketing leaders. 

Best for: Startups/scale-ups wanting one team to run PR plus paid social/creative, with the ability to localize into Spanish/Portuguese.

5) AWISEE (Crypto Marketing LatAm)

Why consider: Explicit LATAM focus: influencer/KOL marketing, digital PR, SEO, and localized content; positions itself around Spanish/Portuguese market entry.  

Best for: Projects that need KOL-led discovery in Mexico/Spanish-speaking LATAM and a separate Portuguese track for Brazil.

6) Melrose PR

Why consider: Web3-native communications firm with long-form storytelling and executive visibility; known in conference circuits and industry media.  

Best for: Founders needing thought leadership, narrative development, and tier-one trade coverage that can then be localized for LATAM.

7) GuerrillaBuzz

Why consider: PR + SEO + organic community growth for blockchain startups; emphasis on non-paywalled visibility and content strategies that rank. 

Best for: Early-stage teams that need sustained organic traction (search + community) to complement press in Spanish/Portuguese.

8) Crowdcreate

Why consider: Web3 PR plus one of the larger influencer/investor networks; packages that combine media, YouTube/Twitter creators, and event amplification—useful for region-specific pushes.  

Best for: Campaigns that hinge on influencer distribution across Spanish/Portuguese channels and investor/KOL outreach ahead of listings or product drops.

How to pick the right partner (LatAm specifics)

Media concentration: LATAM crypto media reach is consolidating—opt for agencies that plan against actual traffic/influence, not vanity lists.

Regulatory nuance: Ask for playbooks by country (e.g., Brazil’s evolving rules vs. Mexico/Argentina).

Influencer/KOL lanes: LATAM discovery often runs through YouTube/Twitter/Telegram; confirm creator access by country and language. 

Measurement: Request outlet-level reporting (UU, geo split, backlinks), sentiment, and assisted conversions—not just “as seen in.”

Events: If you’re timing around high-profile gatherings (e.g., stablecoin or exchange conferences), ask for side-event support + local media briefings.

Guaranteed placements: Be cautious with black-box packages. Ask how outlet lists are built and whether they match LATAM’s current traffic distribution and market momentum. Recent reporting shows consolidation—spray-and-pray lists waste budget. 

Bottom line

For Latin America, effective crypto PR isn’t just “translate and pitch.” It’s narrative + native language + the right 6–10 outlets and creators—timed around product and liquidity moments. The agencies above each bring a different angle; the best fit depends on whether you need investor/KOL reach, executive visibility, or country-by-country adoption.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.