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BTCC Scores Big: NBA Phenom Jaren Jackson Jr. Joins as Brand Ambassador in Crypto’s Play for Mainstream Domination
BTCC Scores Big: NBA Phenom Jaren Jackson Jr. Joins as Brand Ambassador in Crypto’s Play for Mainstream Domination
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Crypto exchange BTCC just dunked on its competitors—signing Memphis Grizzlies superstar Jaren Jackson Jr. as its first sports ambassador. Because nothing says 'trustworthy financial innovation' like an athlete endorsement during peak altseason.
Why this matters: The move signals crypto's relentless push into traditional marketing playbooks—swap out Wheaties boxes for blockchain buzz.
The subtext: Exchanges are betting big that sports partnerships can legitimize crypto faster than any regulatory approval ever could. Meanwhile, Wall Street bankers are still trying to explain NFTs to their golf buddies.
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