Bitcoin’s Grip Slips Below 61% Dominance—Are Altcoins Primed to Steal the Spotlight?

Blood in the water? Bitcoin's dominance just dipped under 61%—the lowest since the last altcoin frenzy. Traders are circling.

Altcoins: The vultures or the phoenixes?

While BTC stumbles, ETH, SOL, and a parade of smaller caps are posting double-digit weekly gains. Even memecoins—those glorious shitposting tokens—are mooning again. Classic.

Wall Street analysts (who still can't explain DeFi): "This is a healthy rotation." Meanwhile, degens are already levering up on obscure oracle tokens. Some things never change.

Closing thought: When the crypto tides shift, the smart money rides the wave. The dumb money? It's still waiting for a "regulated ETF" to validate their FOMO.

Altcoins Outperform as Market Rotates

The Altcoin Season Index, a gauge tracking the relative strength of top altcoins against Bitcoin over a 90-day period, has climbed to the 53–60 range, edging closer to the 75-point threshold that traditionally marks the start of an alt-season.

Source: Coinglass

Among the notable outperformers:

• Ethereum (ETH) rose 27% in July, extending gains amid strong demand from DeFi platforms.

• Solana (SOL) and Dogecoin (DOGE) added more than 7% Monday, buoyed by meme token momentum and renewed developer activity.

• XRP reached multi-month highs, riding a wave of positive regulatory developments.

As bitcoin consolidates near its cycle highs, capital is increasingly flowing into lower-cap assets in search of yield. BTC’s recent ETF-driven rally now appears to be giving way to broader sector participation.

Strategic PR Moves with Market Cycles

In tandem with this rotation, crypto firms are doubling down on visibility and market positioning. Outset PR, a communications agency founded by crypto PR expert Mike Ermolaev, is gaining traction for its performance-focused approach.

Unlike traditional agencies, Outset PR operates as a data-led workshop, building campaigns from the ground up using live market signals. The firm tailors media outreach based on domain authority, discoverability, and audience alignment — optimizing for organic traction rather than vanity metrics.

Recent campaigns have yielded notable results:

• Step App: 138% FITFI token rally following a US/UK engagement campaign

• Choise.ai: 28.5x price increase during a narrative repositioning phase

• ChangeNOW: 40% growth in user base via integrated PR initiatives

The model employed by Outset PR fuses boutique execution with analytics: campaigns unfold alongside trend cycles, maximizing story impact and minimizing wasted exposure. For founders preparing to capitalize on altcoin flows, that precision is increasingly essential.

Outlook

While not yet in full effect, conditions are aligning for a definitive altcoin breakout. Bitcoin’s declining dominance, coupled with broad-based alt strength and rising index readings, suggests a rotation is underway.

Should the Altcoin Season Index surpass 75, it WOULD signal an official transition — and open the door for aggressive upside across a range of tokens.

Need to Be Seen in the Next Market Cycle?

As capital rotates into altcoins and emerging narratives gain momentum, strategic visibility is more critical than ever. Whether you're preparing for a token launch, scaling brand awareness, or repositioning in a crowded space, Outset PR delivers results-driven campaigns that align with market dynamics — not against them.

Reach out to Outset PR to discuss how data-led campaigns can accelerate your growth.

Visit www.outsetpr.io to learn more.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.