Nexo Becomes DP World Tour’s Official Digital Asset & Wealth Partner in Landmark Crypto-Sports Deal

Crypto meets golf as Nexo tees up with the DP World Tour.

The platform—known for making hodlers rich while traditional banks nickel-and-dime customers—just scored a hole-in-one partnership.

Why it matters: Sports sponsorships are crypto's new battleground. After FTX's implosion, Nexo's swinging for legitimacy by backing one of golf's biggest tours.

The subtext: While Wall Street still debates blockchain, athletes and fans are diving in. Last year's PGA Tour saw 12% of merch purchases made with crypto—now Nexo gets to prove Web3 can handle a sand trap.

Bottom line: When your wealth partner also moonlights as a crypto lender, at least the APY beats your bank's 'high-yield' 0.5% savings account.

Re-Imagining Golf With Nexo’s Partnership 

The partnership will also see Nexo become a name sponsor in the upcoming tournament at the iconic TRUMP International Golf Links in Aberdeenshire, Scotland, from August 7-10, 2025. Now renamed “Nexo Championship”, the event will mark Nexo’s bold entry into global sports sponsorship, fusing prestige, performance, and innovation in one of the most revered settings in the sport.

Nexo aims to redefine the relationship between the prestige of golf and the rising digital assets wealth market. At each event, Nexo will activate premium hospitality and bespoke experiences that align with the company's white-glove, custom services for high-net-worth clients. Strategic,  high-impact branding on and off the course will reflect Nexo’s and DP World Tour’s shared values of discipline, precision, and long-term performance, mirroring Nexo’s approach to building sustainable wealth.

Since its launch, Nexo has become a leading digital wealth firm, operating in over 150 countries worldwide. The firm boasts $11 billion in AUM and $320 billion processed, bringing lasting value to customers and institutions. Nexo helps its clientele manage, preserve, and grow their crypto holdings. This new partnership is a cornerstone of Nexo’s international presence, reinforcing its mission to drive the next generation of wealth. This collaboration signals the rise of a new kind of partner in elite golf: digital-first, innovation-led, and globally minded.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.