Pi Network Hits Historic Bottom: Market Panic Ensues

Pi Network's value plunges to unprecedented lows—traders scramble as confidence evaporates.

The Anatomy of a Crypto Collapse

Pi Network's dramatic descent signals deeper troubles in the altcoin space. Once hailed as the 'people's cryptocurrency,' it now struggles to maintain relevance amid fierce competition and shifting market dynamics. The network's mobile-first mining approach, once revolutionary, faces scrutiny as users question its long-term viability.

Technical indicators flash red across the board. Trading volume shrinks while volatility spikes—classic signs of a project losing its footing. Early adopters face tough decisions: hold through the storm or cut losses before further decline.

Market analysts point to several contributing factors: delayed mainnet launches, regulatory uncertainty, and an increasingly saturated DeFi landscape. Meanwhile, institutional investors steer clear, preferring established players over speculative newcomers.

Survival Strategies in a Bear Market

Projects like Pi Network must innovate or perish. Community engagement alone won't sustain value when fundamentals weaken. The team behind Pi faces mounting pressure to deliver tangible utility beyond the hype cycle.

As one Wall Street veteran quipped: 'Another day, another crypto project learning that retail enthusiasm doesn't pay the bills.' The race is on to prove this isn't just another casualty in crypto's relentless Darwinian selection process.

What Makes Crypto PR in North America Different?

• Regulatory Fragmentation: The SEC, CFTC, and state regulators enforce different standards. PR campaigns must be carefully vetted for compliance.

• Mainstream Media Influence: Outlets like Bloomberg, CNBC, WSJ, and TechCrunch play a major role alongside crypto-native media such as CoinDesk, The Block, and Decrypt.

• Investor-Heavy Audience: North America’s crypto ecosystem is dominated by institutional investors, requiring trust-driven and ROI-focused messaging.

• Crisis Sensitivity: With high-profile failures like FTX, Celsius, and Voyager, projects must prepare for rapid crisis communication.

Top PR Agencies for Crypto and Web3 in North America

1. Outset PR (Europe & North America)

Outset PR has expanded its reputation from Europe into North America, bringing a data-driven and regulatory-sensitive approach to crypto PR.

Key Strengths:

• Data-driven and regionally aware: Monitors SEC/CFTC actions and Google SEO updates to optimize media visibility.

• Regulatory sensitivity: Advises clients on tone, disclaimers, and compliance in both European and North American contexts.

• Boutique-level approach: Campaigns are tailored to client objectives, budgets, and stages of development — avoiding one-size-fits-all packages.

• Reports & insights: Publishes crypto media performance reports across Western/Eastern Europe, now extending this intelligence to North American media.

👉 Best For: Firms seeking precision media planning, regulatory-aligned messaging, and cross-Atlantic campaigns.

2. Melrose PR (Los Angeles, CA)

One of the first U.S. PR firms to go all-in on blockchain. Known for storytelling and thought leadership.

Key Strengths:

• Works almost exclusively with blockchain, DeFi, and NFT projects.

• Strong at positioning executives as thought leaders in mainstream and crypto outlets.

• Trusted by projects like ConsenSys and Hedera Hashgraph.

👉 Best For: Web3 firms looking to build long-term reputation and thought leadership.

3. Wachsman (New York, NY)

A global powerhouse with offices in Dublin and Singapore, Wachsman is one of the most established blockchain PR firms worldwide.

Key Strengths:

• High-level strategic communications and reputation management.

• Handles large-scale campaigns for exchanges, protocols, and enterprise blockchain.

• Clients include Coinbase, Polkadot, and Algorand.

👉 Best For: Institutional-scale projects and exchanges needing global media coverage.

4. Transform Group (Las Vegas, NV)

Founded by crypto PR pioneer Michael Terpin, Transform Group played a key role in early ICO-era communications.

Key Strengths:

• Long-standing relationships with U.S. crypto journalists.

• Known for high-visibility campaigns during the 2017 boom.

• Experience across tokens, exchanges, and infrastructure firms.

👉 Best For: Projects seeking legacy expertise and DEEP crypto media connections.

5. Ditto PR (New York, SF, LA, Austin)

A general tech PR agency with a strong blockchain/fintech practice.

Key Strengths:

• Strong connections with mainstream finance outlets (Bloomberg, CNBC, WSJ).

• Known for bridging traditional finance and crypto narratives.

• Clients include Gemini, eToro, and Bakkt.

👉 Best For: Crypto firms targeting institutional investors and mainstream finance media.

6. Waxman (New York City)

A PR and communications firm working at the intersection of tech, fintech, and blockchain.

Key Strengths:

• Creative, event-driven PR campaigns.

• Integrated marketing + PR strategies.

• Works with fintech startups and blockchain innovators.

👉 Best For: Projects needing creative campaigns and event visibility.

7. Clarity PR (New York, London, SF)

A global PR agency with fintech and blockchain experience.

Key Strengths:

• Investor relations and corporate positioning.

• Balanced experience in both traditional tech and blockchain.

• Offices spanning North America and Europe.

👉 Best For: Fintech/crypto hybrids bridging both ecosystems.

8. Multiplied (Canada & U.S.)

A crypto-native PR and marketing firm with a strong presence in North America.

Key Strengths:

• Community engagement and influencer outreach.

• Hands-on campaigns for token launches and exchanges.

• Clients include Binance and OKEx.

👉 Best For: Token launches and exchange PR with heavy community involvement.

9. EAK Digital (London HQ, U.S. presence)

Though London-based, EAK Digital is active in North America, especially around conferences.

Key Strengths:

• Event-focused campaigns, speaker placements, and panel coordination.

• Strong connections with exchange and protocol PR teams.

👉 Best For: Projects aiming for conference exposure and event-driven visibility.

Top Crypto PR Agencies in North America

Agency

Key Strengths

Regulatory Awareness

Best For

Outset PR

Data-driven media planning, regional performance reports, boutique campaigns

High: Monitors MiCA, SEC/CFTC, SEO & media compliance

Firms seeking cross-Atlantic PR, compliance-sensitive campaigns, and ROI-focused media visibility

Melrose PR

Storytelling, thought leadership, strong focus on DeFi, NFTs, Web3

Moderate: Adapts tone but less regulatory focus

Startups & protocols wanting to build long-term reputation and thought leadership

Wachsman

Global powerhouse, institutional clients, reputation management

Strong: Experienced with global compliance narratives

Exchanges & large-scale blockchain projects needing institutional credibility

Transform Group

Legacy expertise, deep U.S. crypto media connections

Moderate: Experience with SEC-era messaging

Projects seeking legacy expertise and connections from the ICO era onward

Ditto PR

Strong finance + tech media access (Bloomberg, CNBC, WSJ)

Strong: Integrates compliance messaging into finance comms

Exchanges & fintech-crypto hybrids targeting institutional investors

Waxman

Creative campaigns, event PR, integrated marketing

Moderate

Projects wanting creative visibility at events and across media

Clarity PR

Corporate positioning, investor relations, fintech/crypto mix

Strong: Experienced in regulated fintech comms

Fintech + crypto firms needing investor-facing positioning

Multiplied

Community-driven, influencer outreach, token launches

Limited: Focus more on growth than compliance

Token launches & exchanges looking for grassroots community traction

EAK Digital

Event-driven PR, conference visibility, speaker placement

Limited: More event-focused

Firms targeting conferences & events for exposure

Conclusion

North America is the world’s most dynamic yet challenging crypto PR market. With regulatory uncertainty, strong mainstream media influence, and a wide investor base, crypto firms need PR partners who can combine compliance awareness, storytelling, and crisis readiness.

• Outset PR leads with its data-driven and regulatory-sensitive approach, ideal for cross-Atlantic campaigns.

• Melrose PR and Wachsman bring deep blockchain expertise and global recognition.

• Ditto PR and Clarity PR excel at connecting crypto firms to mainstream finance media.

• Transform Group, Waxman, Multiplied, and EAK Digital round out the list with specialized strengths.

For Web3 firms in North America, the right PR agency is more than a communications partner — it’s a strategic ally in navigating one of the most competitive and high-stakes markets in the world.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.