Coinbase Aims to Dominate as the Ultimate One-Stop Exchange for Every Asset Class

Wall Street's worst nightmare just got a crypto makeover. Coinbase—the OG crypto exchange—is gunning to become the Amazon of asset trading, and traditional finance isn't ready.

From Bitcoin to bonds, NFTs to Nasdaq-listed stocks, the platform plans to bulldoze the walls between asset silos. No more juggling five apps to manage your portfolio.

The audacious pivot comes as regulators finally admit defeat on trying to kill crypto—only to watch it eat their lunch instead. One insider quipped: 'Goldman Sachs still thinks 'blockchain' is a Scandinavian furniture brand.'

Expect growing pains. Liquidity gaps in exotic assets? Probably. Regulatory tantrums? Guaranteed. But if they pull this off, your grandkids will trade everything through a Coinbase wallet—while banks become museum exhibits next to fax machines.

TLDR

• Coinbase’s CEO Armstrong aims to build an “Everything Exchange” offering tokenized assets and prediction markets.

• The platform will include tokenized stocks, derivatives, and real-world assets, making it a broader exchange.

• Armstrong’s push resembles Elon Musk’s vision for X as an all-encompassing platform for services.

• Coinbase is expanding beyond crypto, competing with Robinhood and Kraken by offering a diverse range of financial assets.

Brian Armstrong, the CEO of Coinbase, has shared an ambitious vision for the cryptocurrency exchange to transform into an “Everything Exchange.” The idea is to create a comprehensive platform where users can trade not only cryptocurrencies but also tokenized real-world assets, stocks, prediction markets, and more. Armstrong announced that the team is working long hours, from 9 a.m. to 9 p.m., to bring this plan to life. His statements highlighted the company’s dedication to making significant progress in the coming months.

The ambitious project is expected to position Coinbase as an even more powerful platform, rivaling other financial technology platforms, including Robinhood and Kraken, which have expanded their services into tokenized equity. This shift represents Coinbase’s push beyond its original crypto exchange focus to become a universal exchange for digital and traditional assets.

Coinbase Key Features of the “Everything Exchange”

Coinbase’s vision for the “Everything Exchange” involves integrating various asset classes onto its platform. This WOULD enable customers to trade a wide range of financial products, including stocks, tokenized derivatives, and even early-stage token sales.

The plan includes allowing users to engage in prediction markets, which is a significant expansion from Coinbase’s current crypto-only model.

The Coinbase team “surged” in New York last week to make progress on the Everything Exchange. 9am to 9pm (and beyond) daily. Energy was great.

Going to ask every team working on a key initiative to schedule a similar surge in Q3.

— Brian Armstrong (@brian_armstrong) August 18, 2025

Max Branzburg, the Vice President of Product at Coinbase, emphasized the company’s goal to bring all types of assets onto the blockchain. “Everything you want to trade, in a one-stop shop, on-chain,” Branzburg stated. The transition will make the platform a faster, more accessible, and globally interconnected marketplace. Coinbase is setting the groundwork for an all-in-one financial ecosystem, supporting everything from digital currencies to tokenized traditional assets.

Expanding Beyond Crypto: A Super-App Model

Armstrong’s vision for Coinbase mirrors the strategy adopted by Elon Musk with his platform X (formerly Twitter). Musk has sought to turn X into a “super-app” by integrating various services such as job listings, dating, and payments, expanding far beyond its original social media focus.

Coinbase appears to be following a similar path, building on its crypto exchange roots to create a comprehensive financial hub.

This approach aligns with global trends, as platforms like China’s WeChat have shown the power of integrating multiple services into one app. WeChat evolved from a messaging app to a multifaceted platform that includes services like food delivery, payments, and even gaming. If successful, Coinbase’s transition into an “Everything Exchange” could redefine how people interact with both digital and traditional assets.