Pinterest (PINS) Stock Nosedives 10% After-Hours—Despite Gen Z Frenzy & 17% Revenue Boom in Q2

Pinterest's earnings whip-saw: Gen Z pours in, revenue spikes—but Wall Street still hits the sell button.

The Gen Z Gold Rush

PINS rode the youth wave hard last quarter, with under-25 users flooding the platform like it was a viral TikTok trend. Yet that 17% revenue surge somehow wasn’t enough to satisfy the algo-trading overlords.

After-Hours Massacre

The stock got rug-pulled faster than a memecoin in a bear market—down 10% the moment retail investors couldn’t trade. Classic ‘buy the rumor, sell the news’ behavior… if the ‘news’ was actually good.

Wall Street’s Moving Goalposts

Another quarter, another case of ‘beat estimates and get punished anyway.’ Maybe next time they’ll throw in a metaverse pivot to really juice the numbers. Until then—enjoy the discount before the buybacks kick in.

TLDR

• Pinterest Q2 revenue jumps 17%, but shares tumble 10% after earnings.
• Pinterest hits 578M users, strong Q2 growth fails to boost stock.
• Despite record users and profit, Pinterest stock dips post-earnings.
• Pinterest grows revenue, users, and cash flow—Wall Street unimpressed.
• Gen Z fuels Pinterest user surge, but stock sinks after Q2 results.

Pinterest, Inc. (NYSE: PINS) shares closed at $39.17 on August 7 but dropped by 10.67% to $34.99 after hours. Despite healthy revenue and user growth, the market reacted negatively to its earnings report.

Pinterest, Inc. (NYSE: PINS)

Revenue Climbs 17% Year Over Year, Signaling Strong Top-Line Growth

Pinterest reported Q2 2025 revenue of $998 million, marking a 17% year-over-year increase. The company achieved this on both a reported and constant currency basis, indicating global performance strength. However, despite the gain, the after-hours price reaction reflected market concerns.

Pinterest, $PINS, Q2-25. Results:

📊 Adj. EPS: $0.33 🔴
💰 Revenue: $998M 🟢
📈 Net Income: $38.8M
🔎 Pinterest reached an all-time high of 578M global MAUs, with Gen Z now making up over half the user base. pic.twitter.com/EIm0Fciw7Z

— EarningsTime (@Earnings_Time) August 7, 2025

Revenue growth came alongside a notable rise in global demand and platform engagement. The platform’s focus on personalized shopping and performance advertising supported the top-line boost. Pinterest also highlighted the positive impact of exchange rates, which added $3.1 million in value.

Management forecasted Q3 2025 revenue between $1.033 billion and $1.053 billion. This represents a 15% to 17% year-over-year growth range, reflecting continued momentum. The guidance also includes a slight foreign exchange tailwind of one percentage point.

Global Monthly Active Users Jump to 578 Million

Pinterest’s global Monthly Active Users (MAUs) increased 11% year over year to 578 million in Q2. This marks a new user record and highlights the platform’s growing global reach. Notably, Gen Z users now account for over half of the platform’s total user base.

The company attributes this growth to improved product-market fit and stronger personalization features. Pinterest positioned itself as both a shopping destination and a marketing tool for advertisers. This dual approach has helped broaden engagement across key demographics.

Platform usage trends continue to shift as younger audiences adopt visual discovery and shopping experiences. As a result, engagement metrics remain robust. The company plans to continue leveraging AI and performance tools to drive user interaction and satisfaction.

Net Income, Cash Flow and Adjusted EBITDA Support Strong Operational Performance

Pinterest posted GAAP net income of $39 million and an Adjusted EBITDA of $251 million for Q2 2025. Net cash from operations totaled $208 million, while free cash FLOW came in at $197 million. These figures reflect efficient cost controls and growing monetization.

The company maintained profitability due to effective advertising product strategies. Growth in performance advertising drove stronger returns and operational leverage. Management reaffirmed its long-term focus on driving both growth and profitability.

Looking ahead to Q3 2025, Pinterest expects Adjusted EBITDA to range from $282 million to $302 million. The company did not provide GAAP equivalents due to variability in factors such as share-based compensation. However, it emphasized that non-GAAP figures offer better visibility into Core operating performance.