MicroStrategy (MSTR) Roars Back: $2.5B Bitcoin Bet & STRC IPO Spark Rebound

Wall Street's favorite crypto-corporate hybrid just pulled a double-header. MicroStrategy's stock—left for dead last quarter—is breathing fire again after dumping another $2.5B into Bitcoin and spinning out its blockchain analytics arm.

The 21,000 BTC buy marks CEO Michael Saylor's biggest power play since the 2024 halving. Meanwhile, the STRC IPO minted fresh capital for its enterprise software side-hustle—because apparently even maximalists need fiat revenue streams.

Traders are pricing this as a pure Bitcoin proxy now. The 'strategy' in MicroStrategy? Leverage, conviction, and ignoring SEC accountants hyperventilating over your treasury disclosures.

Strategy Incorporated (MSTR)

STRC Offering Marks Milestone for Strategy Incorporated

Strategy Incorporated launched its Series A Perpetual Stretch Preferred Stock (STRC) offering at $90 per share, completing a historic IPO. The company raised approximately $2.521 billion in gross proceeds, marking the largest U.S. IPO of 2025 so far. Strategy Incorporated (MSTR) will begin trading STRC on Nasdaq Global Select Market on or around July 30 under the ticker “STRC”.

The STRC issuance is notable as the first U.S.-listed perpetual preferred stock by a Bitcoin treasury company. Strategy Incorporated intends for STRC to pay monthly dividends based on a board-determined rate policy. This income-focused structure is designed to appeal to a new segment of yield-seeking participants.

Morgan Stanley, Barclays, Moelis & Company and TD Securities led the underwriting as joint book-running managers. Additional co-managers included The Benchmark Company, Clear Street, and Maxim Group, among others. The offering followed an effective registration statement filed with the SEC and distributed via prospectus.

Bitcoin Acquisition Lifts Treasury to 628,791 BTC

With the proceeds from STRC, Strategy purchased 21,021 bitcoins at an average cost of $117,256 per coin. This latest acquisition lifted the company’s total bitcoin holdings to approximately 628,791 BTC as of July 29. The overall purchase value reached about $46.8 billion, with an average cost of $73,227 per bitcoin.

Strategy has acquired 21,021 BTC for ~$2.46 billion at ~$117,256 per bitcoin and has achieved BTC Yield of 25.0% YTD 2025. As of 7/29/2025, we hodl 628,791 $BTC acquired for ~$46.08 billion at ~$73,277 per bitcoin. $MSTR $STRK $STRF $STRD $STRC https://t.co/PEQQGfvkYe

— Michael Saylor (@saylor) July 29, 2025

This purchase underscores Strategy Incorporated’s continued expansion of its Bitcoin Treasury reserve. The new BTC were acquired at a time of significant market interest in large-scale crypto allocations. The company’s aggressive accumulation further separates it from traditional publicly traded entities.

Strategy Incorporated aims to use digital assets as a Core financial reserve strategy. Its persistent commitment to Bitcoin contrasts with competitors’ focus on fiat-based treasury models. Through STRC, Strategy Incorporated diversifies capital while doubling down on its crypto-native identity.

Strategy Incorporated (MSTR) Shows Mixed Market Signal

MSTR showed mild strength in after-hours trading. The stock’s dip coincided with the finalization of the STRC offering and related Bitcoin acquisition. Market participants processed these developments ahead of STRC’s official listing.

The STRC launch positions Strategy Incorporated to attract new capital from yield-focused segments of the market. Its Bitcoin activity maintains alignment with long-term digital asset conviction. Both moves aim to create durable financial positioning amid a volatile macro landscape.

MSTR continues to reshape its profile through hybrid financing and digital asset exposure. STRC enhances liquidity options, and the addition of Bitcoin strengthens on-chain reserves. These combined strategies place the company in a unique position within public markets.