MicroStrategy Goes All-In on Bitcoin as Crypto Shatters $123K Barrier

Bitcoin's bull run just turned nuclear—MicroStrategy's doubling down as prices blast past $123,000.

The corporate whale's latest move screams conviction while Wall Street hedge funds still 'diversify' with 0.5% crypto allocations.

No fancy footwork here—just cold, orange-pilled certainty in a market where most CFOs still think 'HODL' is a typo.

TLDR

• MicroStrategy (now “Strategy”) purchased 4,225 Bitcoin for $472.5 million between July 7-13, 2025, at an average price of $111,827 per coin
• The purchase brings Strategy’s total Bitcoin holdings to 601,550 BTC worth $42.87 billion at an average cost of $71,268 per coin
• Bitcoin reached new all-time highs during the purchase period, surging from $108,000 to $118,000 and later hitting $123,000
• Strategy’s senior executive vice president sold 62,500 MSTR shares worth approximately $25.7 million
• The Bitcoin purchases were funded through proceeds from the company’s stock sales programs

MicroStrategy has made another major Bitcoin investment, purchasing 4,225 BTC for $472.5 million during a week when the cryptocurrency reached new all-time highs. The company, now operating under the name “Strategy,” made the purchase between July 7 and July 13, 2025.

Strategy has acquired 4,225 BTC for ~$472.5 million at ~$111,827 per Bitcoin and has achieved BTC Yield of 20.2% YTD 2025. As of 7/13/2025, we hodl 601,550 $BTC acquired for ~$42.87 billion at ~$71,268 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/cdUkviddqp

— Michael Saylor (@saylor) July 14, 2025

Strategy paid an average price of $111,827 per bitcoin during this buying period. The purchase comes as Bitcoin surged from approximately $108,000 at the start of the week to $118,000 by Sunday, according to market data from CoinGecko.

The timing of Strategy’s purchase coincided with Bitcoin breaking through previous record levels above $112,000 on Wednesday. By Monday, the cryptocurrency had reached as high as $123,000, marking continued growth in the digital asset’s price.

Strategy announced the Bitcoin acquisition in a Securities and Exchange Commission filing on Monday. The company funded these purchases using proceeds from its stock sale programs, including sales of MSTR, STRK, STRF, and STRD shares.

This latest acquisition brings Strategy’s total Bitcoin holdings to 601,550 BTC. The company has spent a total of $42.87 billion on Bitcoin purchases, with an average cost basis of $71,268 per coin across all acquisitions.

Executive Stock Sales

Prior to announcing the Bitcoin purchase, Strategy filed three documents with the SEC regarding proposed securities sales. Senior executive vice president Wei-Ming Shao sold 62,500 MSTR shares worth approximately $25.7 million.

The sales occurred over three days during the same week as the Bitcoin purchases. Shao sold 32,500 shares on Wednesday, 20,000 shares on Thursday, and 10,000 shares on Friday.

Strategy’s latest Bitcoin purchase represents the company’s first officially disclosed acquisition in July. The company had paused Bitcoin purchases during the first week of July, similar to a pause that occurred in early April.

During the recent pause period, Strategy announced a $4.2 billion stock sale and reported $14 billion in unrealized gains for the second quarter of 2025. The company often pauses Bitcoin purchases when preparing quarterly earnings reports.

Year-to-Date Performance

Strategy’s Bitcoin holdings have generated substantial gains in 2025. The company’s year-to-date Bitcoin acquisitions total 88,062 BTC worth $10.9 billion, according to Strategy’s data.

This compares to the company’s 2024 Bitcoin purchases of 140,538 BTC worth $13 billion. Strategy remains the world’s largest public holder of Bitcoin among corporations.

Co-founder Michael Saylor has maintained his bullish outlook on Bitcoin through social media posts. Following Bitcoin’s surge past $119,000 on Sunday, Saylor posted “It’s going up forever, Laura” in response to industry commentary.

The phrase references Saylor’s 2021 interview where he called Bitcoin “the technically superior asset class” compared to traditional investments like stocks, gold, and fiat currencies. Strategy’s Bitcoin strategy continues to reflect this long-term bullish perspective.

The company’s latest Bitcoin purchase occurred during a period of strong institutional demand and favorable market conditions for the cryptocurrency. Strategy’s average purchase price of $111,827 per Bitcoin reflects the elevated price levels during the acquisition period.