Metaplanet Doubles Down: Snaps Up 797 Bitcoin as BTC Shatters Records at $121,209

Bitcoin's bull run isn't just a trend—it's a stampede. Metaplanet just placed a $96.6 million bet on that momentum, gobbling up 797 BTC as prices smashed through $121,209 for the first time. Wall Street analysts are still busy explaining why this 'speculative bubble' somehow keeps paying off.

Why This Matters

Institutional players aren't dipping toes anymore—they're diving headfirst. Metaplanet's move mirrors MicroStrategy's playbook, treating Bitcoin like a high-yield corporate treasury asset. Meanwhile, traditional finance clutches its 2% bonds and sighs.

The Bigger Picture

This isn't just another ATH. It's validation for the 'number go up' crowd and a middle finger to inflation. With ETFs sucking up supply and halvings cutting new coins, that $200K price target suddenly looks... conservative.

Closing Thought

Remember when they said Bitcoin would never recover after 2022? Neither does the chart.

TLDR

• Metaplanet bought 797 bitcoins for $93.6 million today as BTC hit new all-time high of $121,209
• Company’s total bitcoin holdings now stand at 16,352 BTC worth approximately $1.64 billion
• Metaplanet reported 435.9% year-to-date bitcoin yield in 2025, adding 7,464 BTC in the past month
• Benchmark analysts predict 50% upside for Metaplanet stock with target of 2,400 JPY
• Bitcoin’s market cap reached $2.4 trillion, surpassing Amazon and Alphabet in global rankings

Metaplanet purchased 797 bitcoins today for approximately $93.6 million as Bitcoin reached a new all-time high of $121,209. The Tokyo-based investment firm bought the bitcoins at an average price of $117,451 per coin.

The purchase brings Metaplanet’s total bitcoin holdings to 16,352 BTC as of July 14, 2025. The company’s cumulative bitcoin investment now stands at roughly $1.64 billion, acquired at an average cost of $100,191 per coin.

Company CEO Simon Gerovich stated that over the past week, the firm has acquired a total of 3,002 BTC. The company has added 7,464 BTC over the last month alone.

Another week, another tranche pic.twitter.com/QutYnr5xxD

— Simon Gerovich (@gerovich) July 14, 2025

Metaplanet reported a 435.9% year-to-date bitcoin yield for 2025. The company has become known as Japan’s MicroStrategy due to its aggressive bitcoin accumulation strategy.

Bitcoin extended its weekly gains to more than 10.5% with rising bullish sentiment among traders. The cryptocurrency’s daily trading volume increased 33% to more than $60 billion.

Bitcoin Market Performance

Bitcoin’s market cap reached $2.4 trillion following the price surge. The cryptocurrency is now among the top five global assets, surpassing Amazon and Alphabet last week.

BTC futures open interest surged 4% to $86.1 billion. The 24-hour liquidation data reached $290 million, with $281 million in short liquidations according to Coinglass data.

Institutional demand for bitcoin continues to grow. Spot Bitcoin ETFs saw massive $2.7 billion inflows over the past week.

MicroStrategy’s Michael Saylor hinted on July 13 that he WOULD continue with bitcoin purchases after a brief pause last week. The institutional race for bitcoin acquisition is heating up rapidly.

Metaplanet Stock and Strategy

Metaplanet stock showed little movement during Monday’s early trading hours in Japan. However, Benchmark analysts have set a stock target of more than 2,400 JPY, representing a 50% upside from current levels of 1,596 JPY.

Following today’s bitcoin purchase, the stock’s mNAV has contracted to 3.78. This makes it a more attractive value proposition with the rising bitcoin stockpile.

Metaplanet’s strategy mirrors the blueprint used by MicroStrategy. The company accumulates bitcoin via equity and debt issuance, then uses the asset base to secure financing for broader expansion.

CEO Simon Gerovich recently told the Financial Times that the firm aims to leverage its bitcoin holdings as collateral. The company plans to finance acquisitions of cash-generating businesses, particularly in digital financial services.

Metaplanet has already tapped zero-interest bonds and stock acquisition rights to fund bitcoin buying. The company has also accessed U.S. capital markets, including a planned $5 billion injection into its Florida subsidiary.

The hotelier continues to strengthen its treasury infrastructure while building one of the world’s largest corporate bitcoin reserves. Metaplanet remains the largest corporate bitcoin holder outside North America.