Figma Goes Big on Bitcoin: $70M ETF Holdings Revealed in IPO Filing, Plans Additional $30M Investment

Design giant Figma drops a bombshell in its IPO paperwork—turns out they've been quietly stacking Bitcoin like digital gold bars.

The $70M Bitcoin Bet

Buried in the SEC filings? A cool $70 million parked in Bitcoin ETFs. Not exactly pocket change for a company better known for vector grids than volatility.

Doubling Down

They're not stopping there—another $30 million earmarked for BTC purchases. Because when your design software's worth billions, why not throw some spare millions at the crypto casino?

Wall Street analysts are already salivating over the 'Web3 synergy' PowerPoint slides. Meanwhile, Bitcoin maximalists are smugly updating their 'institutions are coming' memes.

TLDR

• Figma files for IPO and reveals $70M in Bitcoin ETF.

• Company plans to buy $30M more Bitcoin using USDC.

• Q1 revenue jumps 46% to $228.2M with rising net income.

• Figma serves 450K+ clients, including major tech brands.

• Crypto joins cash and bonds in Figma’s treasury strategy.

Design software company Figma has officially filed for an initial public offering and disclosed significant crypto holdings in its regulatory documents. The company holds $70 million worth of shares in a Bitcoin ETF and plans to invest an additional $30 million in Bitcoin. The IPO marks a major step for Figma as it moves to expand its capital access and diversify its balance sheet.

Strong Revenue Growth and Expanding Client Base Drive Figma’s IPO Push

Figma posted a 46% year-on-year revenue increase in Q1, reaching $228.2 million compared to $156.2 million last year. Net income climbed to $44.9 million, up from $13.5 million, underscoring strong operational growth. The company cited over 450,000 customers, including 1,031 enterprise clients generating at least $100,000 annually.

Clients include major tech brands such as Netflix, Duolingo, and Stripe, showing Figma’s broad appeal across digital sectors. The firm continues to serve a global user base, with 85% of monthly active users located outside the United States. However, 53% of Figma’s revenue still comes from international markets.

Figma plans to trade on the New York Stock Exchange under the ticker “FIG,” although the number of shares and pricing remain undisclosed. The company was last valued at $12.5 billion in a 2023 tender offer. Venture firms including Index Ventures, Greylock, and Sequoia hold major stakes.

Figma Allocates $70M into Bitcoin ETF as Part of Treasury Strategy

Figma’s IPO filing confirms that it invested $55 million in the Bitwise bitcoin ETF in March, now valued at $70 million. The board approved the investment shortly after U.S. regulators approved spot Bitcoin ETFs. The appreciation suggests early success in its digital asset exposure.

Design app Figma just filed to go public

Its S-1 shows $70M held in Bitcoin ETFs, and board approval for another $30M BTC purchase via USDC pic.twitter.com/Bd7Pf4Nrcs

— db (@tier10k) July 1, 2025

The ETF holding represents approximately 4% of Figma’s $1.07 billion in liquid reserves, including cash and other securities. Figma includes the Bitcoin ETF among its level-1 marketable securities alongside Treasuries and corporate bonds. This move signals an evolving treasury strategy that blends traditional assets with crypto exposure.

Although the firm has not disclosed the exact number of ETF shares, the position shows a calculated approach to diversification. The investment reflects a growing trend among tech companies to hold Bitcoin as part of their capital reserves. It also places Figma among the early adopters of regulated crypto investment vehicles.

Figma Plans $30M Bitcoin Purchase via Stablecoin for Strategic Accumulation

Figma’s board authorized a $30 million Bitcoin purchase in May, funded through an equivalent amount of USDC. The company acquired the stablecoin to avoid timing-related volatility and enable a flexible conversion process. This purchase aligns with Figma’s broader digital asset investment strategy.

Figma has not completed the Bitcoin conversion but earmarked the funds specifically for this purpose. The strategy allows the firm to hedge short-term price volatility and prepare for a long-term allocation. It also reinforces Figma’s confidence in Bitcoin as a strategic reserve asset.