Trump Media Doubles Down on Crypto—Then Shocks Markets With $400M Stock Bombshell
Trump Media just played Wall Street like a fiddle. First, they reaffirm their crypto stance—bullish as ever—then drop a $400 million equity curveball that left traders scrambling.
The move reeks of classic financial theater: pump the narrative, then cash in while the hype's hot. But hey, at least they're keeping crypto in the headlines—even if it's just as a sideshow to their latest stock market circus.
One thing's clear: in 2025's financial carnival, Trump Media remains the master of distraction economics. The house always wins... until the SEC comes knocking.
TLDR
- Trump Media authorized a stock repurchase plan worth up to $400 million.
- The company confirmed its $2.3 billion Bitcoin treasury strategy remains fully in place.
- Trump Media stated that the stock buyback will not interfere with its ongoing crypto investment plans.
- The company plans to purchase Bitcoin using $1.5 billion in equity and $1 billion in convertible notes.
- Anchorage Digital and Crypto.com will provide custody for Trump Media’s Bitcoin holdings.
Trump Media announced a $400 million stock repurchase authorization while confirming that its $2.3 billion Bitcoin treasury strategy remains unaffected. The repurchases will occur through open market transactions, and the company plans to retire the acquired shares. Trump Media emphasized that this decision supports its financial and strategic positioning in both equity and cryptocurrency markets.
The Board of Directors authorized the buyback to strengthen shareholder value, with the flexibility to conduct purchases at the company’s discretion. TRUMP Media stated that these repurchases align with its capital allocation plans and do not impact other ongoing financial strategies. The repurchases aim to reinforce the company’s market presence and support its long-term vision.
CEO Devin Nunes described the MOVE as part of a broader effort to combat financial discrimination while maximizing shareholder benefits. Trump Media clarified that the buyback will follow U.S. SEC rules and not alter its cryptocurrency allocation. This decision reflects the company’s confidence in its operations and balance sheet strength.
Trump Media Doubles Down on Bitcoin
Trump Media reiterated that its $2.3 billion Bitcoin treasury strategy operates separately from the new $400 million share buyback. The firm confirmed that it will use $1.5 billion in equity and $1 billion in convertible notes to purchase Bitcoin. Anchorage Digital and Crypto.com will provide custody services under the ongoing crypto initiative.
The company maintained that it will continue executing Bitcoin purchases while closely monitoring market conditions. The media emphasized that Bitcoin remains a central asset in its evolving financial ecosystem and long-term strategy. It described the initiative as an independent capital move that reflects its crypto market ambitions.
🇺🇸 LATEST: Trump Media $DJT authorizes $400M stock buyback, fully separate from its $2.3B bitcoin treasury strategy, which remains unchanged. pic.twitter.com/TnIPkh7t4B
— MrRebel.eth (@rebelethpromos) June 23, 2025
David Bailey, the Trump administration’s crypto advisor, described the firm’s approach as focused on increasing Bitcoin per share value. Trump Media confirmed that it secured $100 million from DRW to support this crypto plan. However, the company has not disclosed how much Bitcoin it has acquired to date.
Additional Crypto and ETF Plans Underway
Trump Media also confirmed the planned launch of a Truth Social Bitcoin and ethereum ETF, pending regulatory approvals. The ETF will allocate 75% of its assets to Bitcoin and 25% to Ethereum, subject to SEC authorization. The company filed the necessary Form 19b-4 and Registration Statement for regulatory review.
Trump Media also plans to launch Trump-branded ETFs and other crypto products later in the year. These developments aim to expand its presence in the digital asset sector and diversify revenue streams. The firm stated that crypto-related efforts will remain independent of its stock repurchase program.
The company registered 56 million equity shares and 29 million shares linked to convertible notes for resale. The media may also repurchase convertible notes through open-market or private transactions, based on market conditions. It ensured that its financial standing supported both equity and crypto strategies without conflict.
