Scandal and Success: JBS N.V. ($JBS) Defies Odds with Strong U.S. Market Debut

Meat giant JBS N.V. carves through controversy—stock sizzles on U.S. debut.

Wall Street bites despite Brazil-sized baggage.

Another day, another corporate phoenix rising from the ethical ashes. Investors chew on growth potential while ESG funds quietly look the other way.

TLDR

• JBS debuted on NYSE, closing higher at $13.87.

• The listing was delayed by 24 hours due to operational issues.

• JBS faces scrutiny over past bribery, corruption, and environmental scandals.

• U.S. listing aims to broaden investor base and improve capital access.

• JBS remains the world’s largest meatpacking company with $77.2B revenue.

Brazilian meat giant JBS N.V. (NYSE: JBS) debuted on the New York Stock Exchange on Friday, closing higher at $13.87 per share, up from its opening price of $13.65.

JBS N.V. (JBS)

The company’s market value now stands at roughly $30 billion, surpassing U.S. competitor Tyson Foods’ $19.82 billion valuation. JBS shares had been delisted from the Sao Paulo Exchange as part of a dual-listing strategy.

This long-awaited U.S. debut was delayed by 24 hours due to operational procedures. Despite past delays dating back to 2009, JBS has finally achieved its goal of trading in New York. The listing offers the firm broader access to global capital and potentially lower financing costs, supporting its long-term growth ambitions.

Welp, JBS is officially public. It is disgraceful that it only worsens agriculture in America. pic.twitter.com/ket8ULRDGw

— The Regenaissance (@_Regenaissance) June 13, 2025

A History of Scandals

JBS’s history includes significant legal troubles. Its parent company, J&F Investimentos, paid a $3.2 billion fine in 2017 to settle corruption charges. Top executives, brothers Wesley and Joesley Batista, avoided prison by cooperating with prosecutors. In 2020, they settled with the U.S. SEC for $27 million.

The company’s operations have faced criticism for environmental violations, including fines for sourcing cattle from protected Amazon lands. These issues sparked opposition from U.S. lawmakers and environmental groups concerned about deforestation and corruption, casting a shadow over its NYSE listing.

Global Reach and Financial Performance

Founded 72 years ago, JBS is now the world’s largest meatpacking firm, operating in Brazil, the U.S., and Australia. The company controls over 80% of U.S. poultry giant Pilgrim’s Pride and processes beef, pork, and chicken globally. In 2024, JBS reported $77.2 billion in revenue and $2 billion in net income.

Half of JBS’s revenue is derived from its U.S. operations, where it employs over 72,000 workers. This strong American presence likely influenced the company’s decision to list in New York to attract more investors and strengthen regulatory oversight.

Positive Outlook Despite Risks

Despite its past controversies, JBS executives remain optimistic. CEO Gilberto Tomazoni and CFO Guilherme Cavalcanti emphasized the benefits of NYSE trading, citing better access to global capital and stronger governance.

However, skepticism remains due to JBS’s history. The stock’s modest debut increase suggests cautious Optimism among investors as they await signs of sustained growth and improved corporate responsibility.

Conclusion

JBS’s debut on the NYSE marks a significant milestone in its global expansion plan. While the stock closed at $13.87, gaining 3%, ongoing scrutiny over its environmental and ethical record could influence its future market performance. Investors will watch closely to see if JBS can balance its growth ambitions with stronger governance and accountability.