Méliuz Doubles Down on Bitcoin with $26.45M Capital Raise

Brazilian cashback platform Méliuz is betting big on crypto—filing to raise $26.45 million specifically to bulk up its Bitcoin treasury. The move signals growing corporate conviction in BTC as a reserve asset, even as traditional finance scoffs at the ’volatile gamble.’

With this capital injection, Méliuz joins the ranks of MicroStrategy and Tesla in stacking sats on its balance sheet. The filing comes just weeks after Bitcoin reclaimed its $70K all-time high—proving once again that ’risky’ assets outperform banker-approved bonds.

Wall Street analysts will undoubtedly clutch their pearls. Meanwhile, Méliuz quietly positions itself for the next bull run.

TLDR

• Méliuz plans to raise R$150M via share offering to buy Bitcoin, with trading set for June 16.
• The offering may expand up to R$450M, fully allocated to BTC as part of a new treasury strategy.
• Shareholders approved Bitcoin as Méliuz’s primary treasury asset, making it Brazil’s first BTC-focused listed firm.
• Subscription bonuses include over 50M units, structured across ten series to support future capital growth.
• Méliuz already holds 320 BTC with 600% unrealized gains, signaling confidence in BTC as a store of value.

Brazilian fintech Méliuz has filed a public offering with the CVM to raise approximately R$150 million for Bitcoin purchases. The move positions the company to consolidate Bitcoin as its main treasury asset. The company will price the shares on June 12, and trading will begin on June 16.

Méliuz Prepares Major Offering to Fund Bitcoin Treasury Strategy

Méliuz initiated a primary share offering through Brazil’s CVM under the automatic registration procedure. The initial distribution includes 17,006,803 common shares priced at R$8.82 per share. This offering could raise R$150 million, with an expansion option of up to 200%.

JUST IN: 🇧🇷 Brazilian fintech Meliuz officially files to raise $26.45 million to buy more bitcoin for its corporate treasury. pic.twitter.com/MC6lUeH3qj

— Bitcoin Archive (@BTC_Archive) May 30, 2025

With additional lots, the offer could total R$450 million, enhancing the company’s capital flexibility. The operation targets professional investors and includes placement efforts abroad. BTG Pactual leads the coordination and offers a firm guarantee for settlement.

The proceeds will be used entirely for Bitcoin acquisitions to maximize long-term asset growth. This strategy supports Méliuz’s transition into Brazil’s first Bitcoin-focused listed company. The capital raise follows shareholder approval for a Bitcoin-driven treasury model.

Subscription Bonuses and Timeline Confirmed by Méliuz

Méliuz will offer 50,680,267 subscription bonuses and the primary shares. These bonuses are divided into ten series and granted per subscribed share. They will be locked until the new capital limit is approved and then converted.

The offering structure allows for up to 34,013,606 additional shares and 101,360,548 subscription bonuses. This structure ensures scalability and prepares the company for future capital opportunities. The bonuses also represented by receipts during the approval process.

The offering follows a clear timeline starting June 3 with the first cut-off date. The second cut-off falls on June 9, while the subscription period ends on June 10. Final share pricing is due on June 12, and trading will begin on B3 from June 16.

Bitcoin Leads Méliuz Treasury Allocation Strategy

Méliuz has already acquired 274.52 BTC for $28.4 million as part of its updated strategy. The company holds 320.2 BTC, with an average price of $101,703.80. Méliuz aims to achieve substantial returns from its Bitcoin treasury allocation.

This MOVE reflects growing corporate interest in Bitcoin as a long-term store of value. The average acquisition price indicates a deliberate strategy to accumulate during market corrections. The firm’s Bitcoin yield has already reached 600% in unrealized returns.

Méliuz’s transformation comes at a pivotal time for institutional crypto adoption. The firm’s Bitcoin strategy aligns with broader fintech shifts toward decentralized assets. Its treasury now centers on Bitcoin to enhance liquidity and hedge fiat exposure.