DDC Enterprise Bets Big on Bitcoin—Snaps Up 21 BTC, Eyes 5,000 More in Treasury Ramp-Up

Another corporate player jumps into the crypto deep end. DDC Enterprise just dropped a cool $1.3 million (at today’s prices) on 21 Bitcoin—and that’s just the warm-up act.

The three-year plan? A 5,000 BTC treasury stockpile. Because nothing says ’long-term strategy’ like betting on an asset that swings 20% before lunch.

Wall Street analysts are already sharpening their pitchforks—’diversification’ or ’desperation’ depends on which side of the trade you’re on.

TLDR

• DDC Enterprise (DayDayCook) bought 21 Bitcoin for $2.28 million as part of a three-year plan to acquire 5,000 BTC
• The Hong Kong food company plans to buy another 79 BTC soon, bringing total holdings to 100 BTC by end of purchases
• DDC aims to accumulate 500 BTC within six months and 5,000 BTC over three years through share exchanges and direct purchases
• Company shares fell over 14% on announcement day, contrasting with typical Bitcoin treasury adoption stock surges
• The planned 5,000 BTC would place DDC just outside the top 10 public companies by Bitcoin holdings

DDC Enterprise, a Hong Kong-based meal delivery company listed on the New York Stock Exchange, has begun executing an ambitious Bitcoin treasury strategy.

The company purchased 21 Bitcoin for $2.28 million on May 23, marking its first cryptocurrency acquisition.

The purchase involved exchanging 254,333 class A ordinary shares for the Bitcoin. DDC Enterprise, also known as DayDayCook, operates as a heat-and-eat meal seller throughout Asia.

CEO and founder Norma Chu announced the bitcoin strategy in a shareholder letter on May 15. The company plans to accumulate 500 Bitcoin within six months and reach 5,000 Bitcoin over three years.

DDC has outlined plans for two additional purchases totaling 79 Bitcoin in the coming days. These transactions will bring the company’s initial Bitcoin holdings to 100 BTC.

The three-year target of 5,000 Bitcoin WOULD position DDC among the largest corporate Bitcoin holders globally. Current data from Bitbo shows this amount would place the company just behind Japanese investment firm Metaplanet, which holds 7,800 Bitcoin.

Stock Performance Defies Treasury Trend

The stock closed down 14.5% on May 23, though it recovered slightly in after-hours trading to $3.79.

This decline contrasts sharply with typical market responses to Bitcoin treasury adoptions. Other companies announcing similar strategies have often seen major stock price increases.

DigiAsia saw shares surge over 90% in a single session after announcing a $100 million Bitcoin treasury plan earlier this month. DDC’s negative reaction represents an outlier in this trend.

The company’s stock has declined over 27% year-to-date. Friday’s trading session showed continued weakness with shares dropping more than 12%.

Growing Asian Bitcoin Adoption

DDC’s MOVE reflects broader cryptocurrency adoption trends across Asia despite regulatory restrictions. Chinese electric vehicle retailer Jiuzi Holdings approved a plan on May 22 to purchase 1,000 Bitcoin over the next year.

High-net-worth investors across Asia are shifting away from US dollar investments toward gold, cryptocurrencies, and Chinese assets according to recent reports. This trend supports growing institutional interest in Bitcoin treasuries.

Hong Kong’s Legislative Council passed the Stablecoin Bill last week, establishing regulatory frameworks for stablecoin issuers. Institutions may apply for stablecoin issuance licenses by year’s end.

China maintains a total ban on cryptocurrency transactions, yet appetite for digital assets continues growing. Multiple Chinese companies have announced Bitcoin treasury strategies in recent months.

DDC plans to execute its Bitcoin purchases through both share exchanges and direct market purchases. The company aims to complete its initial 500 Bitcoin accumulation target before the end of 2025.