Brazil’s Méliuz Goes All-In on Bitcoin—Fintech Disruptor Bets Big on Crypto Reserves

In a move that left traditional bankers clutching their spreadsheets, Brazilian cashback pioneer Méliuz just allocated a chunk of corporate treasury to Bitcoin. No hedging, no ETF workarounds—just cold, hard Satoshis on the balance sheet.

The bold play comes as LATAM’s fintech scene races to out-innovate legacy banks (who are still trying to figure out how to charge for P2P transfers). While Wall Street debates ’digital asset exposure,’ Méliuz cuts through the noise—proving yet again that disruptors write their own rules.

One question remains: When will the first CFO try to expense a Ledger as ’office supplies’?

TLDR

• Méliuz has become Brazil’s first publicly traded company to adopt Bitcoin in its treasury.
• The company purchased 274.52 BTC for $28.4 million at an average price of $103,604 per coin.
• Méliuz now holds a 320.3 BTC, currently valued at over $33 million.
• Shareholders approved the plan to transform Méliuz into a Bitcoin treasury corporation on May 15.
• The company aims to increase Bitcoin per share using structured financial strategies and cash generation.

Brazil-based fintech company Méliuz has officially adopted Bitcoin as part of its treasury strategy, acquiring BTC worth $28.4 million. The company confirmed it now holds 320.3 BTC, making it the first public company in Brazil to take this step. This decision positions Méliuz at the center of Brazil’s growing corporate crypto adoption landscape.

Brazil’s Méliuz Embraces Bitcoin Treasury Model

On May 15, Méliuz held a general shareholder meeting to vote on a Bitcoin-focused corporate strategy. The shareholders decided to transform the company into a bitcoin treasury corporation. The majority supported the motion, enabling Méliuz to begin aligning its business model with Bitcoin accumulation.

This marks a new direction for the Brazil-based company, as it reorients its financial priorities toward digital asset growth. Méliuz announced it will maximize Bitcoin per share through internal structures and capital reallocation. The strategy includes using revenue streams and financial tools to grow its BTC reserves efficiently.

Méliuz’s leadership views this transition as a Core operational shift, not just a hedge against Brazil’s inflation and currency instability. The firm plans to gradually increase BTC holdings using available liquidity and structured capital management. The strategy reflects a broader movement among firms in Brazil, incorporating digital assets into their long-term planning.

Details of the Bitcoin Purchase

Méliuz reported that it acquired 274.52 BTC at an average price of $103,604 per coin, for a total of $28.4 million. This increased its total BTC holdings to 320.3. The company confirmed that the current market value of its Bitcoin is over $33 million.

Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.

And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N

— Israel Salmen (@IsraelSalmen) May 15, 2025

The first BTC purchase occurred on March 6, 2025, when Méliuz bought 45.73 BTC as a strategic entry. With this initial step, Brazil’s Méliuz laid the groundwork for a more aggressive Bitcoin accumulation plan. Future acquisitions will continue based on structured financial planning and BTC market conditions.

Méliuz has clarified that all BTC purchases will support shareholder value while aligning with Brazil’s financial reporting standards. The firm aims to optimize Bitcoin treasury growth while maintaining compliance and transparency. It will track BTC performance and adjust its strategy based on macroeconomic and company-specific factors.

Wider Crypto Industry BTC Buying Trends

Méliuz joins a growing list of companies worldwide adopting Bitcoin as a treasury asset amid rising corporate interest. In the United States, DayDayCook disclosed a BTC purchase of 100 coins with plans to reach 5,000 BTC in three years. This trend underscores companies restructuring capital around Bitcoin to protect against fiat depreciation.

Bahrain-based Abraaj Restaurants Group became the first public company to adopt Bitcoin with a 5 BTC purchase in the Middle East. These moves signal a broader shift toward crypto integration in treasury functions across multiple regions. As Bitcoin gains institutional trust, more Brazil-based companies may follow Méliuz’s example.

Meanwhile, Brazil’s business sector continues to monitor these developments while adjusting to the evolving crypto landscape. As BTC prices remain above $104,000, speculation grows about Bitcoin’s long-term role in corporate finance. Méliuz’s bold MOVE sets a precedent for public companies in Brazil embracing digital asset strategies.