Apple (AAPL) Stock: Fitness+ Expands to 28 New Countries on December 15
Apple Fitness+ is going global—again. The subscription service lands in 28 new territories on December 15, marking another aggressive push into the digital wellness arena.
Strategic Growth Play
This isn't just about selling more yoga sessions. It's a classic Apple ecosystem lock-in. Every new Fitness+ subscriber is another user tethered to an Apple Watch, an iPhone, and a monthly recurring revenue stream. The service acts as a sleek, hardware-anchored subscription engine—a model Wall Street adores.
The Numbers Game
The expansion to 28 new countries is a significant footprint increase. While Apple doesn't break out Fitness+ figures, each new market represents a fresh pool of potential subscribers, directly feeding into the high-margin Services segment that investors scrutinize every quarter.
A Cynical Finance Jab
Let's be real—analysts will likely tout this as a "key growth driver" and a "testament to Apple's unparalleled ecosystem," conveniently glossing over the fact that in the grand scheme of Apple's revenue, it's a rounding error. But hey, in a market hungry for growth narratives, every new country counts.
The expansion is a clear signal: Apple isn't just selling gadgets anymore; it's building a fortress of subscriptions, one workout at a time.
TLDR
- Apple Fitness+ expands to 28 new markets on December 15, including Chile, Hong Kong, India, Singapore, Taiwan, and the Netherlands, with Japan launching early 2026
- Hundreds of workouts and meditations will be digitally dubbed using generated voices in Spanish, German, and Japanese based on the actual voices of 28 trainers
- K-Pop joins as a new music genre across all workout types, alongside existing genres like Hip-Hop/R&B and Latin Grooves
- Custom Plans automatically create personalized schedules based on workout preferences, durations, trainers, and music choices
- Fitness+ remains priced at $9.99 monthly or $79.99 yearly and integrates with Apple Watch, AirPods Pro 3, iPhone, iPad, and Apple TV
Apple Fitness+ is rolling out to 28 new markets starting December 15. The expansion brings the fitness service to Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and more locations. Japan will get access early next year.
Apple Fitness+ expands to 28 new countries with AI dubbing https://t.co/QDN3gBNhQ6 #Apple
— AppleInsider (@appleinsider) December 9, 2025
The expansion marks the largest rollout since Apple launched the service five years ago. Fitness+ will now reach users in 49 countries and regions worldwide.
Apple is adding digital dubbing for hundreds of workouts and meditations. The company uses generated voices based on the actual voices of its 28 trainers. Spanish and German dubbing starts December 15, while Japanese dubbing launches alongside Japan’s market entry.
Apple Inc., AAPL
New episodes with dubbing will release weekly. Users can switch between languages using the audio controller or set their preferred language in the Fitness app settings.
K-Pop Arrives as New Music Genre
K-Pop becomes the newest music genre on Fitness+. The genre will work across all 12 workout types with tracks from top artists. It joins existing options like Upbeat Anthems, Latest Hits, Hip-Hop/R&B, and Latin Grooves.
The service offers workout episodes ranging from five to 45 minutes. Formats include Strength, Yoga, HIIT, Pilates, Dance, Cycling, Kickboxing, and Meditation.
Custom Plans create automatic schedules tailored to user preferences. The system considers favorite trainers, workout durations, music choices, and intensity levels. Three preset options exist: Stay Consistent for routine maintenance, Push Further for increased challenge, and Get Started for new subscribers.
Apple Watch integration displays real-time metrics onscreen. Users see heart rate, calories burned, Activity ring progress, and the Burn Bar. The Burn Bar compares user effort against others who completed the same workout.
Artist Spotlight and Wellness Features
Artist Spotlight dedicates full workout playlists to single artists. Current options feature Taylor Swift, Beyoncé, BTS, Selena Gomez, and Coldplay.
Time to Walk offers audio experiences with influential guests. The latest episode features Formula 1 driver Yuki Tsunoda. Past participants include Naomi Campbell, Jane Fonda, Daddy Yankee, Cynthia Erivo, and Camila Cabello.
Collections group workouts and meditations by goal or interest. Examples include Run Your First 5K, Pilates for More Than Your Core, and No Shoes Workouts.
The service provides 12 meditation themes covering Calm, Sleep, and Sound. These sessions help users with recharging and mindful moments.
Fitness+ costs $9.99 monthly or $79.99 annually. Up to five family members can share one subscription. New buyers of Apple Watch, iPhone, iPad, Apple TV, AirPods Pro 3, or Powerbeats Pro 2 receive three free months when purchased from Apple or authorized resellers.
The service requires iPhone 8 or later with iOS 16.1 or later, or Apple Watch Series 3 or later with watchOS 7.2 or later paired with iPhone 6s or later with iOS 14.3 or later. Digital dubbing requires iOS 26.1, iPadOS 26.1, and tvOS 26.1.