Bitget’s LED Tower & Blockchain Prize Pool Electrify UNTOLD Dubai 2025
Dubai's premier electronic music festival just got a crypto-powered upgrade.
Massive LED Tower Dominates Festival Grounds
Bitget's towering LED installation became the visual centerpiece of UNTOLD Dubai 2025, broadcasting real-time blockchain transactions and crypto market data across the desert sky. Festival-goers watched digital asset movements unfold between sets from top international DJs.
Blockchain Prize Pool Creates Crypto Millionaires
The exchange deployed what industry insiders are calling the largest festival-integrated prize pool in crypto history. Attendees scanned QR codes at various stages to enter drawings for Bitcoin, Ethereum, and BNB—because nothing says financial revolution like gambling on digital tokens between bass drops.
Mainstream Meets Blockchain
This marks crypto's most aggressive push into Middle Eastern entertainment since the UAE's regulatory framework began welcoming digital assets. Bitget essentially paid for prime positioning before millions of potential new users—proving that in crypto marketing, sometimes the real gains come from spending traditional money to attract new money.
As one festival-goer put it while collecting their prize: 'I came for the music but stayed for the free crypto—Wall Street could never.'
TLDR
- Bitget revealed a 10-meter interactive LED tower designed by Julius Horsthuis.
- A $60,000 crypto prize pool was launched through Bitget and Pulsar Money.
- LED cups co-branded with Absolut lit up main, Zamna, and VIP festival stages.
- Festivalgoers accessed wallet activations, trading games, and merch giveaways.
Bitget is bringing blockchain and immersive tech together at the UNTOLD Dubai festival from November 6 to 9. The global crypto exchange will introduce a 10-meter interactive LED tower and an exclusive $60,000 crypto prize pool. Visitors can also explore on-chain activities, LED merchandise, and unique digital experiences that combine music, art, and Web3 technology.
Bitget Showcases LED Tower Designed by Julius Horsthuis
Bitget’s LED tower stands 10 meters tall and is set on a 16-by-16-meter mirrored base. The tower is designed by Dutch digital artist Julius Horsthuis, who has previously worked with artists like Avicii and Lady Gaga.
The structure is built to reflect Bitget’s seven-year timeline. It includes seven looping video sequences that shift from light day modes to darker night visuals. Each loop marks a different year of the exchange’s global journey and evolution.
Visitors can engage with the tower using a pressure-sensitive tile that triggers a visual and audio experience. This interactive element is supported by a soundtrack from Dutch composer Chris Kuijten. The feature is designed to create a LINK between digital art and real-time user interaction.
Launch of Co-Branded LED Cups and Festival Integration
As part of the festival collaboration, Bitget has partnered with Pernod Ricard and Absolut to launch collectible LED cups. These cups will be featured across the main, Zamna, and VIP stages during the event.
The LED cups are designed to glow across the venue, turning everyday festival items into interactive keepsakes. Bitget aims to integrate digital assets into physical experiences through such collaborations.
The festival environment serves as a platform for merging blockchain technology with culture. Bitget’s presence focuses on showing how Web3 elements can be part of entertainment settings.
Crypto Prize Pool and Partnership with Pulsar Money
Bitget has expanded its partnership with Pulsar Money for the UNTOLD Dubai festival. Together, they are introducing a $60,000 crypto prize pool, which will include a Vault challenge.
Selected attendees will gain access to interactive blockchain experiences. These include wallet activations, trading challenges, and crypto-based games. Bitget has also expanded its Early Hunter Airdrop program to involve more users in on-chain rewards.
This activation follows Bitget’s previous joint efforts with Google Developer Group to explore AI-powered blockchain systems. The current partnership with Pulsar is another step in promoting blockchain use cases at public events.
Bitget COO Vugar Usi Zade said, “This collaboration captures the energy of culture and the innovation of Web3.” He added that the platform is continuing to create connections between communities and emerging technologies.
Celebrating Seven Years of Growth and Community Involvement
Throughout the four-day festival, Bitget will present videos on the main stage. Each short video will represent a different year of the company’s development and milestones.
The visuals are part of a larger storytelling effort that connects Bitget’s history with sound and light. This multimedia presentation is meant to mark the exchange’s progress over time.
In addition to its event participation, Bitget continues its global education efforts. It recently partnered with UNICEF to offer blockchain education to over 300,000 young people. The exchange also supports global sports events, including MotoGP and LaLiga.
Bitget’s presence at UNTOLD Dubai builds on its earlier participation at UNTOLD X Romania. The platform uses such events to show how digital assets and blockchain can function in daily environments.
