TBook Revolutionizes Loyalty Programs with Sui Integration - Soulbound Tokens Go Mainstream

Web3 loyalty just got a major upgrade as TBook partners with Sui blockchain to deploy soulbound tokens that can't be traded or transferred—finally making customer rewards actually about loyalty rather than quick flips.

The Soulbound Advantage

These non-transferable tokens create permanent on-chain identity markers that track genuine user engagement. No more reward hunters jumping between programs—just authentic customer relationships built on transparent blockchain technology.

Integration Mechanics

Sui's high-throughput architecture handles the complex loyalty logic while maintaining sub-second finality. The partnership bypasses traditional points systems entirely, cutting out middlemen and their hefty commission structures.

Market Implications

This move signals a broader shift toward sustainable Web3 business models that prioritize long-term user value over speculative tokenomics. Because nothing says 'committed relationship' like digitally enforced loyalty—take that, traditional frequent flyer programs.

TBook, a prominent incentive platform within the TON ecosystem, has expanded its reach by launching on the Sui blockchain, according to the Sui Foundation. This strategic MOVE harnesses Sui's high-performance infrastructure to transform verifiable contributions into on-chain loyalty through the use of Soulbound Tokens (SBTs) and credit score attestations.

Revolutionizing Loyalty with Soulbound Tokens

TBook's integration with sui introduces a modular, AI-powered reward system designed to incentivize user participation across various Sui ecosystem projects. By issuing SBTs natively on Sui, TBook ensures that every user contribution is recorded as a verifiable part of the blockchain's utility footprint. This initiative is reminiscent of how traditional loyalty programs have transformed industries like travel, but with the added benefit of blockchain transparency and security.

Expanding Beyond the TON Ecosystem

This launch marks TBook's first major expansion beyond the TON ecosystem, highlighting Sui's appeal due to its composability, scalability, and developer-friendly environment. Accessible through popular platforms such as Telegram, TBook's on-chain incentives are designed to integrate seamlessly into daily user interactions, thereby minimizing barriers to engagement.

Adeniyi Abiodun, co-founder and CPO of Mysten Labs, emphasized the significance of this partnership, stating, "TBook is helping define the next frontier of intelligent asset coordination, and they’ve chosen Sui as the Core pillar for their innovation." This collaboration is poised to provide millions of users with a platform to earn, prove, and own their digital contributions.

Agentic Economy and StableFi

TBook's approach anticipates the rise of an agentic economy, where human and AI contributions are seamlessly coordinated across platforms. The StableFi LAYER developed by TBook transforms stablecoins and real-world assets (RWAs) into programmable incentives, enabling verified contributions to earn yield. This system envisions a future where contributors, whether human or AI, are rewarded in real-time, driving the growth of a digital workforce.

The infrastructure supporting this new economy also extends to institutional asset issuers, allowing them to bring compliant RWAs on-chain and connect with real-world investment demand. Partnerships with firms like R25 and OmniPay enhance these capabilities, positioning SUI to tap into trillion-dollar asset opportunities.

Leveraging Sui's Capabilities

By utilizing Sui's comprehensive stack of blockchain primitives, TBook aims to make user contributions both verifiable and composable on-chain. Credit score attestations stored as cryptographic proofs will enable developers across the Sui ecosystem to integrate and build upon this reward data effortlessly.

Rebecca Simmonds, Managing Executive of Walrus Foundation, commented, "With TBook credit scores now leveraging Walrus, any developer on Sui can build on top of an interoperable and permissionless reputation layer." This innovation paves the way for a new class of applications requiring scalable, verifiable attestation infrastructure.

Looking ahead, TBook plans to host exclusive campaigns and Token Generation Events on Sui to further onboard users and amplify network effects for projects within the ecosystem. As TBook's StableFi layer scales, it promises to support real-world use cases, from remittances to live-commerce payment flows, establishing Sui as a pivotal coordination layer in the internet economy.

• blockchain
• tbook
• sui
• soulbound tokens