BTCC Marks 14-Year Legacy with Groundbreaking User Badge Program Launch
BTCC just flipped the script on crypto loyalty programs—launching its first-ever user badge system to celebrate 14 years of surviving (and thriving in) the volatility trenches.
Why it matters: While traditional finance still struggles with basic online banking, crypto exchanges keep innovating at lightspeed. This badge program isn't just digital flair—it's a gamified loyalty play in an industry where users switch platforms faster than Bitcoin's price swings.
The details: Expect tiered rewards, exclusive perks, and bragging rights for OG traders. Because nothing says 'crypto veteran' like flexing a badge earned during the 2022 bear market bloodbath.
Bottom line: In an era where centralized exchanges face existential threats daily, BTCC's play for user retention might just work—or become another relic in crypto's rapidly evolving graveyard. (But hey, at least it's more creative than another 'staking rewards' copycat program.)
BTCC, one of the oldest cryptocurrency exchanges offering secure and user-friendly trading services, is delighted to announce its 14th anniversary today.
To celebrate this notable milestone, the company officially announced that it will be launching its first-ever user badge program.
The program will run from June 16 to July 1, 2025, and introduce the exclusive “14 Years of Momentum” badge.
According to the announcement, the limited-edition emblem honors community loyalty as the exchange enters its 15th year of operation in the crypto space.
While the broad crypto ecosystem has emerged significantly since its inception over a decade ago, BTCC’s 14 years of operation represent an extraordinary milestone of excellence.
This milestone reflects BTCC’s proven commitment to security and reliability. It has weathered market volatility and regulatory changes while consistently maintaining user trust worldwide.
Furthermore, the anniversary campaign marks BTCC’s first step into community recognition badges, offering users a new way to showcase their loyalty and trading achievements.
BTCC will allow users to earn the anniversary badge by depositing $200 worth of tokens, achieving VIP 2 status, and completing $1 million in cumulative futures trading volume during the event.
The announcement also revealed that the anniversary badge holders will receive trading rewards totaling $140 and be eligible for ongoing exclusive benefits, including airdrops, special campaigns, and community recognition.
While the campaign also features progressive social tasks that unlock throughout the event, BTCC has encouraged users to engage across its social media channels, including X (Twitter), Instagram, and Discord.
Alex, Head of Operations at BTCC, commented on the campaign, saying;
“This badge program represents just the beginning of how we plan to recognize and reward our community members.”
“BTCC stands the test of time thanks to our community’s support. Now we’re launching the badge program to create lasting value for those who’ve chosen to grow with us, and this is only the start of our journey in building meaningful connections with our trading family,” Alex added.
The team behind the company anniversary event will kickstart BTCC’s comprehensive badge program. Plans include rolling out regular campaigns allowing users to collect badges and exchange them for rewards.
The company has also decided to bring the celebration into the physical world. As such, BTCC is launching an offline campaign featuring BTCC-branded taxis with QR codes roaming the streets of Berlin, Germany, and Poznań, Poland.
Pedestrians can scan the codes to participate directly in the anniversary campaign, bridging the gap between crypto trading and real-world engagement.
Nonetheless, the “14 Years of Momentum” anniversary badge celebrates BTCC’s milestone and symbolises the platform’s evolution toward enhanced community engagement, allowing users to explore its redefined trading experience.
