BREAKING: HTE Launches on Hedera – Powering Cashtree’s 20M Users & Mars Labs’ 2M Ecosystem

Hedera's enterprise adoption just got a rocket boost.

HTE—Hedera Tokenization Engine—is now live, onboarding two massive real-world user bases: Cashtree's 20-million-strong loyalty platform and Mars Labs' 2-million-user Web3 gaming ecosystem. No testnets, no vaporware—just enterprise-grade blockchain scaling today.

Why it matters: While TradFi banks still debate private chains, Hedera's public DLT just absorbed 22M users overnight. The network's hashgraph consensus cuts through legacy finance's settlement delays like a hot knife through butter.

The cynical take: Wall Street will spin this as 'proof of concept' while quietly scrambling to copy the playbook. Too late—the train left the station.

Alice Kim, Director of BD, TradFi & APAC at Hedera Foundation, stated:

HTE’s Debut Sparks Web3 Rewards Boom Across Hedera and Metaverse

The HTE Hedera Cashtree launch represents a significant milestone for Hedera partnerships, as the platform bypasses traditional onboarding methods. The Web3 rewards ecosystem connects Cashtree Hedera users with Mars Labs metaverse participants through a unified token economy – even allowing seamless cross-platform functionality.

Cashtree serves as Indonesia’s mobile advertising powerhouse with over 20 million users and partnerships with 1,000+ brands. The platform is expanding globally through Google Play, powered by the HTE ecosystem and introducing new Web3 reward mechanics.

Mars Labs Metaverse Setup

Mars Labs metaverse brings its gaming-focused community of 2+ million users through Bibble, where Cashtree Hedera users can actually earn HTE tokens by creating content and participating in VIRTUAL events within the broader Web3 rewards ecosystem.

The unified $HTE token serves as the economic engine across all platforms, while each project maintains its own native token. This approach creates network effects where activity on one platform adds value to the entire Web3 rewards ecosystem.

Berryfox is an idle playing-to-earn game driven by NFTs on the Mars Labs metaverse part, where the participants mine Ruby Stones on planets. The game will use the infrastructure of Hedera to enable smooth experiences when Cashtree Hedera users migrate to Web3 gaming.

Hedera Cashtree is another launch of HTE, which shows how well-established applications may add blockchain capabilities without having to make users face heavy user experiences. The platform presents a functional blueprint of mainstream integration since it has more than 24 million users that are likely to acquire partnerships in Hedera via these integrated applications.