Snoop Dogg’s NFT Fire Sale: $12M Gone in 30 Minutes—Crypto Never Sleeps
When Snoop drops, the market stops. The West Coast legend just vaporized skepticism with a seven-figure NFT sellout faster than you can say 'tokenized hype.'
Digital gold rush or influencer bubble?
Twelve million dollars. Thirty minutes. Zero physical assets changing hands. Either the NFT space just witnessed genius marketing—or another case of 'greater fool theory' dressed in blockchain glitter. Snoop’s drop proves celebrity tokens still move faster than Bitcoin during a bull run, even in 2025’s jaded market.
The cynical take:
Wall Street bankers are still trying to sell their Bored Ape JPEGs while hip-hop’s crypto OG keeps cashing checks. Some things never change—except maybe your portfolio’s ROI.
@SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4
— Pavel Durov (@durov) July 9, 2025
Are NFTs Back?
Snoop Dogg’s latest NFT sale is not his first encounter with digital collectibles. The rapper had previously purchased one of the Bored APE Yacht Club (BAYC) monkeys. He had also featured the monkey in a music video with Eminem, who also owned a BAYC non-fungible token art. Snoop has also previously had his own collections on the market. His Doggies and Passport collections were incredibly successful.
What the latest development signifies for the NFT market is uncertain. According to TON blockchain NFT lead, Zenith, it could be the start of a new narrative. Zenith highlights how Telegram’s “Gifts” initiative allows users to use their digital art pieces on their profile pictures.
We may witness the non-fungible token market making a comeback. The NFT market exploded in 2021. Many digital art pieces were trading for millions of dollars. But the HYPE did not last. The art pieces have seen a drastic dip in value over the last few years. Pieces that once sold for millions were worth just a few dollars.
One reason for the collapse of the non-fungible token market is likely due to the hype fizzing out and the speculation bubble bursting. Art pieces reached unrealistic prices, and it eventually came crashing down.
It is uncertain if Snoop Dogg’s latest NFT sale will revive the market. We may see non-fungible tokens take a different direction this cycle.
