Will Amazon (AMZN) Stock Skyrocket After Prime Week? Analysts Weigh In

Amazon's Prime Week just wrapped—and Wall Street's already placing bets. Will the retail giant's stock (AMZN) ride the shopping frenzy to new highs, or is this just another overhyped retail event?

Prime Day momentum meets market madness

The annual shopping blitz saw record-breaking sales, with early estimates suggesting Prime Week 2025 outperformed last year's $12.7 billion haul. But here's the kicker: analysts can't decide if these numbers actually move the needle for Amazon's trillion-dollar valuation.

Bull case: More than just a sale

Optimists point to Prime Week's halo effect—new subscribers, AWS adoption, and that sweet recurring revenue. Bears counter that these events are becoming table stakes in the e-commerce arms race.

The bottom line? Amazon's stock might get a short-term bump, but the real play is whether Bezos' empire can convert bargain hunters into lifetime customers. Meanwhile, hedge funds will keep pretending they can predict retail trends—right after they finish explaining why last quarter's predictions were wrong.

Any Worries About Sluggish Start to Amazon (AMZN) Prime Day?

On the flip side, Bloomberg reports, citing data from Momentum Commerce, which manages 50 brands across various product categories on Amazon, that Amazon has seen a significant drop in early spending during this year’s Prime Day. Momentum Commerce, which handles approximately $7 billion in annual Amazon sales for brands, provided the sales analysis. While the opening hours appear sluggish, analysts hope that this trend won’t last all week.

Amazon (AMZN) stock is down just over 1% in the past week. However, that is expected to reverse throughout Prime Week. CNN analysts are largely bullish on AMZN, with 97% of 71 analysts surveyed by the firm suggesting buying the stock now. The analysts forecast median price growth of 10% to $243.50 in the next 12 months, and a high mark of $290, or 32.09% growth.