Trump Enters the Crypto Arena: Former President Launches Wallet & Trading Platform
Politics meets DeFi as the 45th POTUS stakes his claim in digital assets. Love him or hate him—he knows how to grab headlines (and maybe your private keys).
Subheader: The ’Art of the Deal’ Goes On-Chain
No longer content with gold sneakers and NFT trading cards, Trump’s latest venture targets retail crypto traders. The app promises ’yuge’ returns—though skeptics note his previous ventures favored bankruptcy courts over investors.
Subheader: Regulatory Dodgeball
Launched amid 2025’s crypto regulatory crackdown, the platform cleverly avoids SEC scrutiny by focusing on self-custody wallets. Because nothing says ’financial innovation’ like exploiting regulatory gray areas.
Closing thought: Whether this becomes the next FTX or just another branded wallet remains to be seen. But one thing’s certain—Wall Street bankers just felt their bonus checks tremble.

TRUMP Crypto Wallet & Trading App Reportedly On The Horizon
With the 2024 election win, Donald Trump became the first true pro-crypto president in the United States’ history. He has sought to embrace the asset class like never before, with Eric Trump projecting Bitcoin to reach all-time high levels of $170,000 in the near future.
Both inside and outside of the WHITE House, the Trump name has firmly embraced a place in the digital asset industry. That has continued this week, as US President Donald Trump is planning the launch of his very own crypto wallet and trading app. Specifically, researcher Molly White reported that the offerings were nearing launch to encourage supporters to buy in on the TRUMP token.
The official waitlist for the Trump wallet promises “$1 million in $TRUMP Rewards.” Moreover, it assures that it is an official cryptocurrency wallet, launched in partnership with Magic Eden, a popularized NFT marketplace.
The Trump family has reportedly seen its net worth increase by $2.9 billion due to its crypto investment, CBS reports. Moreover, data shows that investments in the asset class represent 40% of the US president’s net worth. With Trump Media and World Liberty Financial increasing exposure to the asset class, that connection doesn’t look to slow down any time soon. In the meantime, questions of interest conflicts will remain.