Trump Media Bets Big on Bitcoin with $2.5B Treasury Play

Politics meets crypto—again. Trump Media just dropped a bombshell with plans to convert $2.5B into a Bitcoin war chest. Because nothing says ’hedge against inflation’ like a volatile asset backed by meme potential.

The move echoes MicroStrategy’s aggressive BTC accumulation—but with that signature Trump flair. Will this trigger a fresh institutional FOMO wave or just another pump-and-dump spectacle? Wall Street analysts are already sharpening their ’told-you-so’ knives.

One thing’s certain: the orange-branded Bitcoin treasury era has begun. Whether that’s genius or desperation depends on which side of the trade you’re on.

Trump Media Officially Announces Bitcoin Treasury Deal

After his election win in late 2024, Donald TRUMP has emerged as the first true pro-crypto president in history. Moreover, the businesses that his family runs outside of the Oval Office have shared that interest. Indeed, in late January one of his biggest companies had made clear plans to invest in the asset class.

Now, they are officially making good on that expectation. Specifically, Trump Media has officially announced plans to raise $2.5 billion to create a Bitcoin treasury. According to a press release, the company will raise the funds through a stock sale and convertible senior secured notes.

The plan is “one of the largest Bitcoin treasury deals of any public company,” they stated. Additionally, it will see Bitcoin listed on the company’s balance sheet alongside cash, cash equivalents, and short-term investments that reached a height of $759 million in Q1 of 2025.

“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” CEO and Chairman Devin Nunes said. “Our first acquisition of a crown jewel asset, this investment will help defend our company against harassment and discrimination by financial institutions, which plague many American and US firms,” he added.