Apple Bets Big on Siri’s AI Overhaul—Wall Street Eyes Another ’ChatGPT Moment’ for AAPL

Apple’s scrambling to turn Siri into a ChatGPT killer—just as analysts whisper ’AI premium’ could send its stock soaring. Because nothing juices valuations like slapping ’generative’ on your decade-old voice assistant.

The play? Ditch the scripted responses. Apple’s reportedly rebuilding Siri from the ground up with large language models, letting it handle complex tasks in a single request. Early tests show it summarizing articles, editing photos—even automating multi-app workflows.

Tim Cook’s timing couldn’t be sharper. With iPhone sales plateauing, investors crave Apple’s next act. If Siri nails this pivot? Cue the ’AI-driven earnings growth’ PowerPoints. If it flops? Well, there’s always another stock buyback to distract the Street.

Apple AI to Take a Major Leap Through Siri & What It Could Mean For The Stock

The S&P 500 just barely managed its sixth straight day of gains as the US stock market is looking to take a massive step back this week. Amid protectionist economic policies, geopolitical tensions, and macroeconomic concerns, investors have been hesitant to embrace spending on Wall Street throughout much of 2025.

However, this week has been different. Moreover, many are projecting that things will turn around in a big way as May arrives. One company positioning itself to take full advantage of that is Apple (AAPL), as the firm is looking to make Siri the next ChatGPT in a way to boost its stock value.

According to a recent report, Apple is looking to make its very own chatbot to compete with the OpenAI product. Indeed, the progress being made on Siri through Apple Intelligence has many executives immensely hopeful. Specifically, some believe that the feature is already “on par with recent versions of ChatGPT.

There is no understating how important that development could be. Apple has long been the most dominant brand in the consumer technology space. That means that its reach is unrivaled within the industry. With the major upgrades set to meet Siri, it is expected to be better optimized for an AI-hungry market.

“According to employees, the chatbot the company has been testing internally has made significant strides over the past six months,” the report noted. Moreover, that could be huge for a stock that fell more than 1.29% again on Tuesday. Falling to a $206 price, it boasts 13% upside for its media price target. Additionally, its bullish projection still sits above the $300 level, noting it as a significant high-risk, high-reward option for investors.