AAPL Earnings Shock: Will Apple’s Q2 Numbers Juice the Stock—Or Leave Investors Sour?

Apple’s Q2 earnings drop today—analysts are split between ’buy the dip’ and ’bubble trouble.’

The Bull Case:
Services revenue up, China demand stabilizing, and that AI whisper campaign. ’They’ll guide higher and the algos will chase,’ says one Wall Street drone.

The Bear Trap:
iPhone sales slump, regulatory targets on its back, and a 30x P/E that assumes perfection. ’Remember when ’metaverse’ was a thing?’ snorts a short-seller.

Watch the cash flow, not the headlines. Because in tech earnings season, the only certainty is that someone’s about to get rich on your FOMO.

Apple Nears Critical Q1 Earnings Data: What Will Happen to the Stock?

At the start of April’s final week, big tech stocks took yet another hit. The turn comes after a notable reversal last week, with the Dow Jones index dropping more than 200 points. With massive earnings data set to be revealed this week, it is a critical time frame for these companies.

Yet, the largest company in the world perhaps has more riding on this week than most do. Indeed, Apple (AAPL) is set to announce its Q2 earnings, with all eyes on how the stock will respond. To start, the discussions around the impending earnings report will focus on tariffs, first and foremost.

Yahoo Finance Technology Editor Dan Howley recently stated that there are three key points of emphasis for investors. Specifically, the earnings report will need to cover tariffs, iPhone growth, and Apple Intelligence. Additionally, Howley projected revenue to come in at $94.2 billion, up from the $90.7 billion of the previous quarter.

However, he also states that iPhone revenue will be set to come in at $45.6 billion. That would be a notable decline from the $45.9 it saw in Q2 of 2024. Altogether, Howley projected that uncertainty will still be the prevailing thing during the earnings report. Indeed, he told investors not to expect a clear plan to navigate the import duty increases.

The stock was up less than 1% on Monday and trading at the $209 level. It has been given a predominantly neutral rating, with a $245 median price target. Moreover, its bull-case projection sits at $308, representing 47% upside for the stock. However, that will depend massively on whether Q3 guidance comes with a tariff plan. Alternatively, it has a bear-case $141 projection, showing 32% downside risk.