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Canelo Álvarez Lands 1win Deal After Record-Breaking Fight—Because Even Boxing Legends Need a Side Hustle
Canelo Álvarez Lands 1win Deal After Record-Breaking Fight—Because Even Boxing Legends Need a Side Hustle
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Fresh off his historic title defense, Canelo Álvarez just scored another win—this time as the new face of betting platform 1win. The move screams ’peak influencer economy,’ where even elite athletes moonlight as brand billboards.
Why it matters: Sports and crypto-betting partnerships are bleeding into each other faster than a gambler’s bank account. 1win gets clout, Canelo gets a bag—everyone wins (except maybe degenerate gamblers).
The cynical take: Another athlete-backed crypto play? At least this one didn’t launch a memecoin. *cough* Floyd Mayweather *cough*.
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