Crypto’s GTM Power Players: 5 Agencies Driving Blockchain Adoption in 2025

Forget ’build it and they will come’—today’s crypto projects need mercenary-grade go-to-market strategies just to cut through the noise. These five agencies are rewriting the playbook.

The Pit Crew: Who’s Fueling Crypto’s Growth Engine?

From tokenomics tweaks to regulator wrangling, these firms turn whitepaper dreams into traction—often before the VC money runs dry.

The Cynic’s Bonus:
Watching trad finance scramble to copy these tactics? Priceless—like a Bitcoin maximalist at a CBDC conference.

Outset PR

Founded in 2022, Outset PR quickly established itself as the go-to PR agency for crypto, blockchain, Web3, and AI-driven projects seeking impactful market entry. At its helm is Mike Ermolaev, a seasoned crypto PR expert with over eight years of hands-on experience. Ermolaev is not only recognized for his strategic insights featured in top-tier publications like Forbes, Business Insider, Cointelegraph and Nasdaq but also known widely for his influential interview series, “Crypto Opinion with Mike Ermolaev,” hosted on Benzinga.com.

Outset PR differentiates itself through structured yet highly personalized PR strategies tailored specifically to client objectives. Its expert team, boasting over 20 professionals in PR, content creation, media outreach, strategic SEO, and other areas leverages a powerful network of more than 3,000 media contacts worldwide. This extensive network includes media contacts across 28 countries, with specialized expertise in major markets such as the United States and Europe. In regions known for unique cultural characteristics and complex regulatory landscapes like India or Latin America, Outset PR ensures campaigns are fully customized and locally resonant, effectively capturing innovation-hungry audiences.

Outset PR’s approach to market entry isn’t limited to merely positioning a brand in a new geography – it can catapult you directly into market dominance. Rather than gradually building awareness, they suggest saturating local markets swiftly and aggressively, creating an unmistakable presence that quickly transforms newcomers into household names. The agency meticulously identifies high-impact media outlets capable of amplifying content via platforms like Google Discover, negotiates publications at favorable rates, and orchestrates an intense organic coverage campaign across key local media outlets.

Each market entry campaign is complemented by traffic-focused, persuasive content emphasizing the client’s unique advantages over local competitors. By executing high-intensity campaigns featuring daily, targeted placements in top-tier regional media, Outset PR ensures sustained visibility and builds rapid, long-lasting brand recognition. This approach has proven highly effective for clients like BlastUP, which found serious success across multiple markets in Europe, Asia, and Latin America, generating significant traffic and successfully raising over $8 million within just three and a half months. Similarly, CYBRO secured its targeted presale capital of $7 million in record time across eleven strategic regions with the help of Outset PR’s strategic efforts.

Generis

Generis is a crypto and blockchain marketing agency with a team of 19 specialists from fields including design, marketing, copywriting, project management, and PR. They work with Web3, fintech, and DeFi projects, offering a structured go-to-market strategy that begins with a thorough analysis of the market category and competitors while also gathering insights from the target audience.

In the next stage, they focus on strategy and refining the tone of voice, adjusting the project’s positioning as needed. Following this, the team develops visual identity elements to support the chosen tone of voice and brand direction. They then determine the key messages that best capture the project’s essential points and insights. The process continues with the identification of appropriate communication channels that will effectively deliver these messages.

The final outcome of these stages is not just a gradual entry into new markets, but rather an approach designed to achieve market dominance. Generis aims to make the brand’s presence clear and immediate, transforming it into a recognized entity. In a similar vein to Outset PR, they share case studies with their clients, maintaining a transparent approach even when the case studies are not directly related to go-to-market strategies.

Olivine

Olivine is a full-service product marketing agency that has been operating since 2016, specializing in various sectors, including fintech and Web3. They work with a wide range of clients, from pre-seed startups to established public companies, offering expertise across all stages of product marketing.

Similar to Outset PR and Generis, Olivine provides a transparent view of their operations by showcasing their team on the website, offering a glimpse into the professionals behind their work. The team at Olivine demonstrates a deep understanding of market dynamics and regularly shares their insights through a company blog, where they also cover go-to-market strategies.

Although they do not emphasize case studies to the same extent as some of their peers, their approach remains methodical and centered on delivering practical product marketing solutions that support client growth.

BCG (Boston Consulting Group)

BCG is a global consulting firm established in 1963 with a workforce of 32,000 employees. They provide consulting and strategy development services in emerging fields such as AR, VR, Web3, and much more. Their go-to-market strategy consulting assists clients in overcoming market entry challenges by leveraging local expertise and diverse global teams to deliver sustainable business impact. They also bring a rich arsenal of analytical tools, proprietary databases, and playbooks to help their clients win in emerging markets.

BCG works with companies to reimagine their go-to-market plans and enhance overall performance through an integrated approach across sales and distribution channels. Like Outset PR, they support their service offering with several successful case studies and, similar to Olivine, share valuable insights and practical content related to go-to-market strategies.

Boil

Boil is a go-to-market strategy agency focused on helping “challenger” brands increase their market share and ensure their message commands attention. The agency blends branding with performance, establishing a structured strategy based on validated data rather than guesswork. In contrast to Outset PR, Boil commits to delivering and implementing a validated go-to-market strategy within four months, driven by a distinctive challenger narrative and a rapid market validation engine. Also, they offer transparent pricing for go-to-market services without large upfront investments or hidden costs, ensuring clarity and efficient use of resources.

Their approach revolves around addressing the key questions of what, how, and why, and they employ focus groups and pilot launch campaigns to validate assumptions before scaling efforts – ensuring that resources are used effectively. Boil’s CORE values emphasize a fearless, disruptive, and growth-oriented mindset. While they showcase their team on their website and share insights through their blog, they have not yet highlighted specific successful case studies like some of the other agencies we discussed.

Final Thoughts

Choosing the right agency for your go-to-market strategy depends on your specific needs and the type of impact you aim to achieve. For those seeking a comprehensive solution that goes beyond conventional market entry, Outset PR stands out with its dedicated market dominance service, a network of over 3,000 media contacts, and a proven track record through successful case studies. Meanwhile, if your focus is more on marketing than PR, Generis offers a well-rounded approach with its shared case studies and tailored marketing expertise that can help your brand stand out in competitive environments.

Olivine, in its turn, places a clear emphasis on go-to-market strategies for fintech and Web3 sectors. Although they showcase their team openly and maintain a regular dialogue through their blog, they do not lean as heavily on case studies compared to their peers. For businesses looking to integrate consulting expertise into their market approach, BCG presents a robust option. With decades of experience, a massive global team, and insightful content on go-to-market strategies, BCG is well-suited for companies that are ready to make a significant strategic investment in their market entry plans.

Finally, for challenger brands that are ready to take bold steps, Boil offers a focused approach entirely built around go-to-market execution. With a clear methodology anchored in what, how, and why, Boil caters to brands that thrive on disruption and aggressive market validation, making it a compelling choice for those who are not afraid to challenge the status quo.

Whether it’s Outset PR, Generis, Olivine, BCG or Boil, each of these agencies brings distinct strengths to the table, allowing you to choose the partner that best aligns with your goals – whether it’s market dominance through PR, strategic marketing, product marketing, consulting expertise, or a bold go-to-market approach.