Gamestop Follows Strategy into Bitcoin

Gamestop has officially joined the Bitcoin club. The company announced that its board unanimously approved a policy to invest in digital assets, including Bitcoin and stablecoins. With over $5 billion in current assets, Gamestop now has the green light to move some of that cash into crypto. This marks a serious shift in the retailer’s financial strategy. After years of volatility and meme-stock fame, Gamestop is now trying to reinvent itself again—this time with Bitcoin as part of its treasury. Shares of Gamestop jumped nearly 6% after the announcement. Investors seem to like the move, seeing it as a bet on long-term value and digital innovation. While the company hasn’t shared how much Bitcoin it plans to buy, the message is clear: crypto is now part of the plan.

Strategy’s Influence and Michael Saylor’s Role

This move mirrors the playbook written by Strategy, formerly known as MicroStrategy. Led by Bitcoin maximalist Michael Saylor, Strategy has become the largest corporate holder of Bitcoin, now owning over 506,000 BTC. That’s about 2.4% of Bitcoin’s total supply. Gamestop CEO Ryan Cohen added fuel to the rumors earlier this year. In February, he posted a photo with Saylor, triggering buzz across social media. Many saw it as a clue that Gamestop might follow Strategy’s lead. And they were right. Cohen’s connection with Saylor seems to have influenced this move. Like Strategy, Gamestop now sees Bitcoin not just as a speculative asset but as a long-term store of value. It’s a bold attempt to protect its balance sheet from inflation and market instability.

Gamestop Faces Challenges Despite Crypto Pivot

Despite its high-profile crypto pivot, Gamestop still faces real business challenges. Revenue dropped 28% in the fourth quarter compared to the previous year. Hardware, software, and accessory sales all declined. Only collectibles posted growth. Still, the company posted a net income of $136.4 million for the quarter—up from last year. Cost-cutting played a big role in that. But adding Bitcoin to its treasury suggests Gamestop wants to go beyond just cutting costs. It wants to grow value in unconventional ways. Gamestop is clearly betting that Bitcoin will be part of the future financial landscape. That’s risky, but also potentially rewarding. If BTC prices keep rising, the company could benefit massively.

Gamestop Joins a Bitcoin Investment Trend

Gamestop isn’t alone in this move. Other companies like Tesla, Coinbase, and crypto miners like MARA and Riot have all embraced Bitcoin in different ways. Even smaller firms like Worksport are adding BTC to their reserves. The logic is simple: Bitcoin acts as a hedge against inflation and a way to diversify cash holdings. It can also attract investors looking for crypto exposure without owning crypto directly. Gamestop’s move shows more public companies are rethinking what to do with their cash. Strategy helped start the trend. Now, Gamestop is following with its own Bitcoin strategy.

What’s Next for Gamestop and Bitcoin?

There’s still a lot we don’t know. Gamestop hasn’t revealed how much Bitcoin it will buy or when it plans to start. But the policy is in place. The strategy is clear. And the market has taken notice. Ryan Cohen is betting that Bitcoin can help reshape Gamestop’s brand—and its future. Michael Saylor has already shown how this approach can transform a company’s value.

Recent political and economic developments have also shaped the crypto landscape. “Bitcoin has long stopped being just a speculative asset. Donald Trump’s return to the White House and his bullish stance on cryptocurrencies have spurred a bull run that propelled Bitcoin above $100K. Despite the general economic context, the tariffs he imposed on the rest of the world triggered a lot of selling action in crypto assets too, which wiped a few million out of large crypto portfolios. But not all is lost. Gamestop’s move into crypto is definitely a statement,” said Chanatip Sone, Financial Markets Strategist Lead at Exness.

Now it’s Gamestop’s turn to try. It’s no longer just a meme stock. It’s a company making a real move into crypto. One block at a time.