Bybit Supercharges Institutional Services with BBU Launch - Here’s Why It Matters

Bybit just dropped a bombshell on the institutional trading space—introducing BBU, their new institutional-focused offering that's set to reshape how big players interact with crypto markets.

Streamlined Access, Maximum Firepower

This isn't just another product launch—it's a direct play for the lucrative institutional segment that's been cautiously eyeing crypto. BBU delivers the infrastructure, liquidity, and compliance frameworks that hedge funds and asset managers actually need.

Timing Is Everything

With institutional adoption accelerating, Bybit's move positions them squarely against legacy players still stuck in traditional finance mindset. Because nothing says 'innovation' like watching traditional finance finally play catch-up with crypto-native platforms.

This could be the push that brings more institutional money off the sidelines—or just another platform fighting for a slice of the pie. Either way, the arms race for institutional crypto services just got hotter.

• Bybit has launched a new B2B division, BBU, to serve institutional and enterprise clients.
• The unit will offer custody, settlement, tokenized products, and digital treasury solutions.
• Former RBC risk analyst and portfolio manager Yoyee Wang will lead the initiative.

Bybit, the second-largest cryptocurrency exchange by trading volume, has announced the launch of its Business-to-Business Unit (BBU). The new division is designed to serve institutional and enterprise clients seeking advanced digital asset solutions.

It comes at a time when demand for secure custody, settlement infrastructure, and tokenized investment products is rising sharply among professional investors. The BBU will focus on integrating services that combine traditional finance standards with digital asset innovation.

Bybit has positioned the unit to provide secure custody outside of exchanges, capital-efficient settlement mechanisms, and distribution channels for tokenized assets. These services reflect the growing need for structures that reduce counterparty risk and comply with regulatory expectations.

Bridging Web3 and Traditional Finance Channels

Off-exchange custody, together with triparty settlement solutions, is being asked more regularly by institutional clients. These arrangements retain the assets with trusted custodians such as banks, which allows institutions to have active trading access.

It lowers the exposure to exchange risk, a major issue in digital markets since high-profile breakdowns have been experienced in the recent past. Another emerging area is the utilization of real-world assets (RWAs) as collateral.

Tokenized money market funds, short-term Treasury bills, and receivables can be considered very effective vehicles that unlock idle capital. With Bybit’s BBU, institutions will be able to pledge these tokenized assets to get margin and credit to be used for trading.

At the same time, the unit will build two-way distribution channels of tokenized products, connecting Web3 clients to mainstream finance investments and corporates entering digital asset strategies.

Another central component is the launch of Digital Treasury Asset (DTA) solutions. These will enable the businesses wanting to diversify their corporate treasuries into crypto and offer security, compliance, and maximized returns.

Bybit Names Yoyee Wang to Lead BBU

BBU Leadership has been entrusted to Yoyee Wang, who came on board at Bybit in 2021. Wang has been the Global Head of Treasury and Asset Management, overseeing portfolio strategies and liquidity management, before that position.

Before joining Bybit, Wang has also worked for the Royal Bank of Canada as a trading risk analyst and portfolio manager. She has more than ten years of working experience in North America, Asia, and Europe with the combination of both traditional finance and cryptocurrency market knowledge. With that kind of background, Wang has a great position to head Bybit institutional development.