Morgan Stanley to Launch Retail Crypto Trading on E*Trade by 2026 - Institutional Giant Embraces Digital Assets

Wall Street's cautious giant finally takes the crypto plunge.

Morgan Stanley is bringing cryptocurrency trading to the masses through its E*Trade platform, marking a seismic shift in traditional finance's approach to digital assets. The 2026 rollout represents the firm's most aggressive move into the crypto space yet.

Mainstream Meets Blockchain

The integration will expose millions of retail investors to Bitcoin and other digital currencies through a trusted, established brokerage interface. No more jumping through decentralized exchanges or worrying about custody solutions—this is crypto with training wheels.

Institutional Validation Accelerates

When one of banking's most conservative players decides retail investors should have crypto access, it signals broader acceptance than any celebrity endorsement ever could. The move pressures competitors to accelerate their own digital asset strategies.

Timing Is Everything

The 2026 timeline gives Morgan Stanley breathing room to navigate regulatory hurdles while positioning perfectly for the next potential bull cycle. Because nothing says 'serious investment' like waiting for the perfect tax year.

Traditional finance finally admits what crypto natives knew all along—digital assets aren't going anywhere. They're just making sure they get their cut first.