$11 Trillion Giant Vanguard Finally Opens Floodgates for Bitcoin and Crypto ETFs
Vanguard just blinked. The $11 trillion asset management titan—long a crypto skeptic—has reversed course and will now allow its brokerage clients to trade spot Bitcoin ETFs.
The Wall Street Holdout Caves
For over a year, Vanguard stood apart as the lone major holdout, blocking access to the new wave of spot Bitcoin ETFs that rivals like BlackRock and Fidelity embraced. Its stance was a principled, if frustrating, roadblock for investors wanting exposure through its dominant platform. That roadblock is now gone.
What Changed? Pressure, Plain and Simple
The move isn't a sudden love letter to digital gold. It's a pragmatic response to relentless client demand and the undeniable traction these products have gained. Billions flowed in while Vanguard said no, creating a glaring gap in its service offering. The firm finally decided servicing its clients trumped its ideological reservations—a classic case of following the money, even if reluctantly.
The Ripple Effect for Main Street Money
This isn't just a permission slip. It's a massive legitimization signal. Vanguard's core audience isn't crypto-natives; it's millions of retirement-focused, everyday investors. By opening this door, it effectively tells Main Street that this asset class, while volatile, is now a credible portfolio component. Expect a fresh wave of capital from investors who trust Vanguard more than any crypto exchange.
A Cynical Take from Finance's Cheap Seats
Let's be real—this is the same industry that spent years calling crypto a scam before figuring out how to charge a management fee on it. Vanguard's 'principles' lasted exactly as long as the business risk of ignoring client demands. Welcome to the party; the fees are already baked in.
The dam has officially broken. The last major barrier to mainstream, regulated Bitcoin exposure for the average investor just vanished. The question is no longer if traditional finance will adopt crypto, but how fast. The $11 trillion gorilla just joined the dance.
Vanguard is set to allow its customers to trade crypto ETFs and mutual funds. The decision marked the end of years of reluctance toward crypto assets and underscored rising demand from both individual and institutional investors.
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