Microstrategy (MSTR) Soars: $690 Price Target Set as Bitcoin Eyes $155K Breakout
Wall Street wakes up—again—to Bitcoin's gravity-defying act. Microstrategy's stock gets a turbocharged $690 target as analysts finally grasp the $155K BTC potential they've been ignoring for years.
The Bitcoin Leverage Play
MSTR isn't just a corporate hodler—it's a high-beta rocket strapped to BTC's bull cycle. Every 10% Bitcoin pumps? Microstrategy shareholders get whiplash from the upside.
Analysts Play Catch-Up
Funny how these price targets arrive *after* the train's left the station. Where were these geniuses at $20K? (Probably drafting risk disclaimers.)
The Cynic's Corner
Traditional finance still thinks this is about 'diversification.' Meanwhile, Saylor's laughing all the way to the cold storage vault.

Key Insights:
- Investment bank raised the MicroStrategy (MSTR) stock price target from $590 to $680.
- It predicted the Bitcoin price to hit $155K by the end of the year.
- Strategy acquired an additional 4,225 BTC purchased for $472.5 million at an average price of $111,827 per coin.
Investment bank TD Cowen revised its price target on Strategy (MSTR) stock from $590 to $680, maintaining a buy rating on the stock. The investment bank also predicted Bitcoin price would potentially hit $155,000 by year-end.
Meanwhile, Michael Saylor’s Strategy continued to expand Bitcoin holdings to 601,550 BTC after the latest purchase worth $472.5 million. As a result, MSTR stock closed 3.78% at $451.02 on Monday.
TD Cowen Recommends Buying Strategy (MSTR) Stock for $680
TD Cowen analyst Lance Vitanza reiterated his buy rating on MSTR stock, according to a research report published on July 14. He believes the stock still has a 50.77% upside potential.
TD Cowen raised MSTR stock price target to $680 from its earlier price target of $590. This comes as Michael Saylor’s Strategy intends to continue buying Bitcoin, which in turn creates value for its shareholders.
Moreover, the investment bank expected a bitcoin price rally to new all-time highs (ATH). Besides, this move could also trigger an upward spike in MSTR stock.
Also, Vanguard became the largest holder of MSTR stock. It holds over 20 million shares worth $5.9 billion.
In June, Bernstein set a $600 price target for Strategy (MSTR) stock, reiterating its buy rating on the stock. The target was based on Strategy’s increased bitcoin holdings and strategies.
MSTR stock price closed 3.78% higher at $451.02 on Monday, with 13% gains in a week. Notably, Strategy stock rallied 180% in a year.
Michael Saylor’s Strategy Expands Bitcoin Holdings to 601,550 BTC
On Monday, Strategy disclosed an additional 4,225 BTC purchased for $472.5 million between July 7-13. These were acquired at an average price of $111,827 per coin.
The Bitcoin purchases were made using proceeds from the MSTR Class A shares, STRK, STRF, and STRD shares at-the-market (ATM) offerings.
Chairman Michael Saylor highlighted that its total Bitcoin holdings expanded to 601,550 BTC, achieving a BTC yield of 20.2% YTD. The net acquisition cost accounts for $42.87 billion at an average price of $71,268 per coin.
Strategy’s unrealized profit increased over $30 billion, as total holdings value reached nearly $74 billion after Bitcoin price hit a new ATH.
TD Cowen Predicts Bitcoin Price to Hit $155K By December
The investment bank set $155K as the Bitcoin price target for year-end as the top crypto asset continued to move higher. Also, it expects Strategy to hold nearly 900,000 BTC by the end of 2027.
Meanwhile, Bitcoin price hit a new ATH of $123,100 on Monday due to massive inflows in Bitcoin ETFs and rising corporate adoption.
Public companies such as Metaplanet, GameStop, and others confirmed to hold Bitcoin as a reserve asset in their corporate treasuries.
In addition, crypto funds saw the 2nd largest inflows to date of $3.7 billion amid massive buying from institutional investors. Bitcoin saw $2.7 billion in inflows, according to CoinShares.
Top analysts, including Peter Brandt and Markus Thielen, anticipated the Bitcoin price to hit at least $135K. The targets were revised after Bitcoin chart formed a bull flag pattern in the daily timeframe.
Bitcoin price trimmed earlier gains and was trading at $117,106 at the time of writing. The 24-hour low and high were $116,373 and $123,100.