Bitget Revs Up Crypto Adoption With High-Octane MotoGP Sponsorship Deal
Crypto meets the racetrack as Bitget burns rubber with MotoGP.
When blockchain speed meets 200mph machines
The exchange just locked in a multi-year partnership with the global racing league—because nothing says 'trustless finance' like watching million-dollar bikes skid across asphalt at suicidal speeds. Bitget's branding will now appear on official MotoGP broadcasts reaching 450 million viewers worldwide.
Why this matters for crypto
Sports sponsorships remain the quickest path to mainstream legitimacy—even if most spectators won't understand why their favorite rider is plastered with crypto exchange logos. Bitget follows rivals like Crypto.com and Bybit in chasing motorsport glory, betting that petrolheads might just become degens after seeing enough track-side ads.
The cynical take
Nothing distracts from bear market blues like spending seven figures to associate your platform with gasoline fumes and tire smoke. At least it's more exciting than another NFT collaboration.
— Bitget, the leading cryptocurrency exchange and Web3 company, is teaming up with MotoGP, the highest class of motorcycle road racing events, in a high-octane partnership that merges the breakneck speed of racing with the high-stakes precision of crypto trading. It is the newly minted Regional Partner for select Grand Prix events across Europe and Southeast Asia. Thus, Bitget is bringing crypto onto the track and into the fast lane.
The collaboration is kicking off at the iconicduring the Italian Grand Prix. It marks a new era where precision engineering meets algorithmic agility. It’s where every second, like every trade, has the power to make it count.
Bitget’s partnership will speed across multiple marquee MotoGP events in 2025, including Italy, Germany, Spain, and Indonesia. It will bring together fans of motorsport and crypto under one roaring banner of.
“Racing is a sport of milliseconds; crypto is a market of micro-decisions. This partnership is our way of showing the world that success — on the track or on the charts — comes down to smart moves and fearless execution,” said“We’re excited to join MotoGP in putting power, precision, and potential into the hands of every user and every fan.”
Featuring the Three-Time MotoGP World Champion
At the heart of the campaign is three-time MotoGP World Champion. His relentless pursuit of perfection makes him a fitting icon for Bitget’s iconic “slogan.
“I’ve always believed that you win races not just on instinct, but by making every lap, every line, every second count. It’s the same mindset Bitget brings to trading, and I’m proud to be part of this story,” said. “The worlds of MotoGP and crypto aren’t as different as they seem — they both reward those who stay sharp and think fast.”
The campaign features trackside activations, exclusive VIP experiences, and a series of cross-platform digital initiatives. At Mugello, KOLs and media will get behind-the-scenes access to the paddock and rider interactions. It will blend all the high-octane energy of race weekend, wrapped in a sleek, Bitget-branded experience.
“MotoGP is built on precision, innovation, and high-speed decisions — values that align naturally with Bitget,” agreed
This collaboration follows Bitget’s headline partnerships with,, and. It reinforces the platform’s track record in bridging the gap between crypto and culture. Bitget has over 120 million users globally and a daily trading volume topping $20 billion. Thus, it continues to shift the narrative from volatility to victory.
About Bitget
Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. The Bitget exchange is serving over 120 million users in 150+ countries and regions. It aims to help users trade smarter with its pioneering copy trading feature and other trading solutions. At the same time, it offers real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices.
Formerly known as BitKeep, Bitget Wallet is a leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps. This wallet also provides advanced swaps and market insights built into a single platform.
Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League,, in EASTERN, SEA and LATAM markets, as well as a global partner of Turkish National athletes(Wrestling world champion),(Boxing Gold medalist), and(Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.
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About MotoGP
Faster. Forward. Fearless. Since 1949, MotoGP
has grown into a global sports and entertainment brand with an incredible legacy and an even more exciting future. Each season, the greatest riders from around the globe come together to race the fastest prototype motorcycles on some of the world’s greatest racetracks – creating the most exciting sport on Earth.
