Metaplanet’s Bold 1,234 BTC Purchase Shocks Market—Now Holds More Bitcoin Than Tesla

Tokyo-based investment firm Metaplanet just flipped the script—and Elon Musk's Tesla—with a jaw-dropping 1,234 BTC buy. The move catapults them ahead of Tesla’s stagnant crypto reserves, proving corporate Bitcoin strategies aren’t just for Silicon Valley hype trains.

Why This Matters

While Wall Street hedgies debate ETFs, Metaplanet’s all-in bet screams conviction. No dollar-cost averaging here—just a nine-figure nod to Bitcoin’s scarcity narrative. Meanwhile, Tesla’s dusty 10,800 BTC stack looks increasingly like a museum exhibit.

The Cynical Kick

Another quarter, another CFO somewhere explaining why their ‘long-term hold’ conveniently became a tax-loss harvest. At least Metaplanet’s timing beats MicroStrategy’s ATH FOMO buys—probably.

Metaplanet’s $133M Bitcoin Purchase Explained

According to the company’s filing, the 1,234 BTC were acquired at an average price of $107,557 per coin, totaling approximately $132.7 million. This latest buy cements Metaplanet’s position as a major institutional player in the Bitcoin ecosystem, as it climbs up the leaderboard of the world’s top Bitcoin-holding companies.

This purchase also makes Metaplanet the seventh-largest public holder of Bitcoin, according to data from bitcointreasuries.net, although the new holdings had not yet been updated on the platform at the time of writing.

Surpassing Tesla in the Bitcoin Race

Tesla, led by Elon Musk, made waves in 2021 by investing in Bitcoin, peaking at 11,509 BTC. However, the electric vehicle giant has since slowed its involvement in crypto-related activity. Meanwhile, Metaplanet has continued to grow its exposure aggressively.

With 12,345 BTC now under management, Metaplanet has overtaken Tesla, reflecting a shift in how non-crypto companies are approaching digital assets. The company’s current Bitcoin stash is valued at over $1.3 billion, and growing.

Aiming for 1% of Bitcoin’s Total Supply

Metaplanet’s Bitcoin strategy, known as the “555 million plan,” was started with the aim of acquiring 1% of Bitcoin’s total supply. With a maximum of 21 million BTC to ever exist, this means the company is targeting over 210,000 BTC.

Earlier this month, Metaplanet updated its roadmap, setting a new goal of reaching 210,000 BTC by 2027. The company’s strategic pivot to focus on Bitcoin began in April 2024, and it has since rapidly accumulated coins through both market purchases and treasury allocation.

Why Metaplanet Is Bullish on Bitcoin

The decision to focus heavily on Bitcoin is rooted in the company’s belief in the digital asset as a long-term hedge against inflation and currency devaluation. According to company executives, Bitcoin’s scarcity, decentralization, and increasing global adoption make it an ideal store of value for the future.

This strategy mirrors that of MicroStrategy, led by Michael Saylor, which remains the world’s top corporate Bitcoin holder with over 592,000 BTC in its treasury.

Metaplanet appears to be following a similar model, choosing to diversify its balance sheet away from fiat currencies and toward digital assets that may appreciate over time.

Market Reaction and Stock Performance

Despite the bold move, Metaplanet’s stock price fell by 0.94% during Thursday’s trading session in Japan, and is down 12.2% over the past five days, according to Yahoo Finance. However, it is worth noting that year-to-date, Metaplanet’s shares have surged by over 353%, largely due to excitement around its Bitcoin-focused strategy.

Market analysts believe that short-term fluctuations are natural, especially when tied to volatile crypto news. However, they also suggest that institutional Bitcoin holdings could drive future long-term shareholder value, particularly if BTC prices continue to rise.

Institutional Bitcoin Adoption on the Rise

Metaplanet is part of a growing trend of institutions and public companies that are increasingly adding Bitcoin to their treasuries. With inflation concerns and fiat depreciation continuing to make headlines, more firms are viewing Bitcoin as a strategic reserve asset.

Notably, this trend is not limited to tech or crypto-native firms. Investment firms, retailers, and even insurance companies are now exploring Bitcoin as part of their financial strategy.

Final Thoughts

Metaplanet’s recent $133 million Bitcoin purchase marks a significant milestone in the corporate adoption of digital assets. With 12,345 BTC now in its treasury, the firm has outpaced Tesla and signaled its intent to become one of the largest institutional holders of Bitcoin.

If Metaplanet continues at its current pace, it could very well achieve its 210,000 BTC target by 2027, making it one of the most influential players in the global Bitcoin market.

While risks remain, especially around regulation and price volatility, Metaplanet’s bold MOVE shows growing confidence in Bitcoin as a foundational asset for the future of finance.