SoFi Makes Crypto Comeback: Now Trading BTC, ETH & Stablecoins in Bold Market Reentry

SoFi just flipped the script—again. The fintech darling is diving back into crypto with Bitcoin, Ethereum, and stablecoins after its 2023 regulatory retreat. Traders get a streamlined on-ramp, while Wall Street shrugs (until the next bull run, obviously).

Why now? The crypto winter thawed, regulators blinked, and let’s be real—everyone’s tired of 0.01% savings rates. SoFi’s move screams FOMO, but hey, even banks want in on decentralized finance now.

Behind the scenes: API integrations for instant trades, no-fee stablecoin swaps, and—because tradition matters—a 1.25% spread on BTC/ETH that’ll make crypto OGs smirk. The kicker? Withdrawal limits set just high enough to annoy whales.

One cynical footnote: Nothing says ‘trust us’ like relaunching crypto services days after the Fed hints at rate cuts. Timing is everything—especially when you need deposits.

Why Is SoFi Returning to Crypto?

According to SoFi CEO Anthony Noto, the decision to return was influenced by both growing regulatory clarity and the company’s long-term vision of integrating blockchain technology into its Core financial offerings.

“The future of financial services is being completely reinvented through innovations in crypto, digital assets, and blockchain more broadly,” Noto said in a press statement.

He emphasized that crypto functionality will be embedded throughout SoFi’s broader product ecosystem, including payments, savings, investments, loans, and insurance. The firm aims to become a comprehensive digital financial hub, offering crypto as a standard LAYER across its services.

From Caution to Commitment

SoFi’s re-entry into crypto has been anticipated since early 2025. During a January earnings call, Noto stated that the firm WOULD return to crypto “aggressively” once there was more regulatory clarity around the sector.

That clarity seems to have arrived. The Office of the Comptroller of the Currency (OCC) issued a guidance letter in May permitting nationally chartered banks, such as SoFi Bank, N.A., to custody digital assets and offer crypto-related financial services. This significant regulatory development provided the green light for SoFi’s next phase of crypto innovation.

What Will SoFi Offer?

Initially, SoFi will bring back Bitcoin and ethereum trading, with plans to add stablecoin support shortly after. The company has also hinted at:

• Crypto staking services

• Borrowing against crypto holdings

• Digital asset custody

• Blockchain-enabled financial products

While no exact start date has been provided, SoFi confirmed the rollout will begin before the end of 2025.

SoFi’s crypto operations were originally started in 2019, following its acquisition of the BitLicense from the New York State Department of Financial Services (NYDFS). At the time, the firm was one of the few traditional financial service companies licensed to operate in New York’s heavily regulated crypto environment.

However, SoFi halted crypto offerings in 2023, citing internal review and market conditions. The decision surprised many, especially after the firm had integrated crypto services directly into its investing platform.

Timing Aligns With Broader Market Shifts

SoFi’s renewed focus on digital assets comes during a period of renewed Optimism in the U.S. crypto industry, partially driven by the policies of President Donald Trump, who returned to office in January 2025.

Under the TRUMP administration, several pro-crypto measures have been introduced, including eased restrictions on digital asset firms and a push for domestic blockchain development. These policy shifts have helped restore institutional confidence in the sector.

The OCC’s interpretive guidance enabling banks to custody crypto is seen as a direct result of this regulatory pivot. For SoFi, this creates a competitive advantage as one of the few fintechs with both a bank charter and DEEP crypto experience.

Investor Reaction and Market Outlook

Shares of SoFi Technologies (NASDAQ: SOFI) ROSE slightly on the day of the reveal, trading at $15.96, up 0.7%. The stock has gained approximately 13% year-to-date, and investors appear cautiously optimistic about the firm’s renewed crypto direction.

Market analysts believe SoFi’s integrated model—where users can invest, save, borrow, and now manage crypto in one app—could appeal to both retail and tech-savvy users. This “one-stop-shop” model may help SoFi compete with platforms like Coinbase, Robinhood, and PayPal, all of which offer limited or fragmented digital asset services.

SoFi is positioning itself not just as a crypto trading platform, but as a blockchain-native financial institution. By embedding digital assets across every part of its financial services suite, it aims to redefine user experience in the age of decentralized finance.

However, the firm must also navigate regulatory risks, competition from specialized crypto platforms, and technical challenges in rolling out crypto services at scale.

Still, SoFi’s re-entry sends a strong signal to the market: crypto is here to stay, and traditional financial institutions are no longer staying on the sidelines.