Avenue Launches USDC Stablecoin Access in Brazil: A Game-Changer for Digital Dollar Transactions
- Why Is Avenue’s USDC Integration a Big Deal?
- How Will Brazilians Benefit from USDC on Avenue?
- Itaú’s Crypto Playbook: More Than Just a Partnership
- Regulatory Hurdles: What’s Next for Stablecoins in Brazil?
- Beyond Avenue: Who Else Is Betting on Crypto Innovation?
- FAQs: Avenue’s USDC Launch Explained
In a bold move that bridges traditional finance and blockchain, Avenue—a US-based investment brokerage catering to Brazilians and partnered with Itaú Unibanco—has announced the integration of USDC stablecoin trading. Launching this November, the feature, developed with Circle Internet Financial (USDC’s issuer), promises competitive fees and seamless in-app transactions. This marks another stride in Itaú’s crypto ambitions and Avenue’s bid to democratize dollar access for Brazilians. Below, we unpack the implications, regulatory nuances, and why this could reshape cross-border payments.
Why Is Avenue’s USDC Integration a Big Deal?
Avenue’s rollout of USDC isn’t just another crypto listing—it’s a strategic play to merge Brazil’s financial ecosystem with blockchain efficiency. Partnering with Circle, the firm ensures 1:1 dollar-backed stability, transparency, and lower fees for international transfers. Fernando Cesário, Avenue’s Banking Director, frames this as a foundational step toward "a global payment infrastructure powered by stablecoins." For context, USDC is the second-largest stablecoin, with $28 billion in circulation (CoinMarketCap, Oct 2025), offering a trusted alternative to volatile cryptocurrencies.
How Will Brazilians Benefit from USDC on Avenue?
Initially, users can only buy/sell USDC within Avenue’s platform—external wallet transfers and card payments are paused pending regulatory clarity. But the perks are clear: no IOF tax (a 1.1% levy on traditional forex) and faster dollar transactions for travel or investments. Daniel Mangabeira of Circle likens stablecoins to "the internet for value transfer," hinting at future integrations like cross-border payroll or remittances. For now, Avenue’s cautious approach prioritizes compliance, though Cesário teases "digital FX solutions" ahead.
Itaú’s Crypto Playbook: More Than Just a Partnership
The USDC launch aligns with Itaú’s aggressive crypto pivot. In 2024, the bank carved out a dedicated crypto custody division under Itaú Asset and named Avenue its official international investment platform. The synergy grants Avenue access to Itaú’s 60M+ clients—a massive funnel. On announcement day (Oct 28, 2025), Itaú’s shares (ITUB4) hit R$38.50, up 38% YTD. Analysts at BTCC note this mirrors Latin America’s broader crypto adoption, where stablecoins now account for 40% of all crypto transactions (Chainalysis, 2025).
Regulatory Hurdles: What’s Next for Stablecoins in Brazil?
While Brazil’s Central Bank mulls stablecoin-specific rules, Avenue’s phased approach hedges regulatory risks. The initial restrictions—no withdrawals or payments—reflect caution, but insiders suggest full functionality could unlock by 2026. "We’re learning from El Salvador’s Chivo wallet rollout," admits a Circle exec, referencing 2023’s technical glitches. For now, Avenue’s USDC acts as a dollar proxy, not a payment rail—but the groundwork for disruption is laid.
Beyond Avenue: Who Else Is Betting on Crypto Innovation?
As giants like Itaú dive deeper, niche players like HYLQ Strategy Corp (CSE: HYLQ) pivot toward blockchain and fintech. Formerly Co-Investment Holdings, HYLQ rebranded in 2024 to target "high-growth disruptors," from iGaming to DeFi. Their rise underscores a market where even smaller firms can thrive alongside institutional heavyweights—provided they nail execution.
FAQs: Avenue’s USDC Launch Explained
When does USDC trading start on Avenue?
November 2025, with exact dates to be confirmed via Avenue’s app notifications.
Can I send USDC to my MetaMask wallet?
Not yet—Avenue restricts external transfers initially to ensure compliance.
Does USDC avoid IOF tax?
Yes! Stablecoin trades are currently exempt, unlike traditional forex (per Law 14,754/23).
Will Avenue add other stablecoins?
No official plans, but insiders hint at potential multi-stablecoin support by 2026.
