Porsche AG Stock: Achilles’ Heel Exposed in 2025 – Can the Iconic Brand Recover?
- Q3 2025: A Financial Car Crash
- Dubai’s Electric Gambit & the Combustion Comeback
- Technical Outlook: Dead Cat Bounce or Real Rebound?
- BTCC Analyst Take: High Risk, Higher Stakes
- FAQ: Porsche AG’s Make-or-Break Year
Porsche AG is navigating its toughest crisis in years, with Q3 2025 revealing shocking losses, a slashed dividend, and a dramatic China retreat. Yet, management insists 2025 marks the trough, pinning hopes on the electric Cayenne debut and a surprising pivot back to combustion engines. Is this a turnaround blueprint or a falling knife? We dissect the numbers, the strategy, and the charts.
Q3 2025: A Financial Car Crash
Porsche’s Q3 earnings report reads like a high-speed collision. A €966 million operating loss replaced the €1 billion profit from the prior year, while restructuring costs (€3.1 billion) and US tariffs (€700 million) crushed margins to 0-2%. The dividend? "Significantly below" 2024’s €2.31 per share. CFO Jochen Breckner calls this the "2025 trough," but skeptics note the brand’s China debacle – deliveries down 26% YTD – forcing 50% dealership closures. Meanwhile, Porsche bets big on Shanghai’s new R&D hub (300+ engineers) to retool Infotainment systems by mid-2026.
Dubai’s Electric Gambit & the Combustion Comeback
November’s Cayenne Electric premiere in Dubai masked a seismic shift: Porsche now plans expanded ICE/PHEV lineups and a new gas-powered luxury SUV. "Fans want engine growl, not silence," admitted Breckner. The MOVE acknowledges Tesla’s dominance and softening EV demand. Leadership changes loom – ex-McLaren CEO Michael Leiters takes the wheel in 2026, inheriting Europe’s most fraught auto turnaround.
Technical Outlook: Dead Cat Bounce or Real Rebound?
The stock’s 1.87% bounce to €44.68 (Nov 28) hints at tentative Optimism after a 30% yearly plunge. Traders eye key levels: sustained 50-day MA (€44.11) clearance and RSI at 35.2 (neutral). A 200-day MA (€45.40) breakout could signal rally potential pre-Leiters’ tenure.
BTCC Analyst Take: High Risk, Higher Stakes
"Porsche’s dual-strategy is unprecedented," notes BTCC’s lead auto analyst. "Their ICE nostalgia might retain legacy buyers, but China’s tech gap won’t fix itself. Wait for Q1 2026 guidance before positioning."
FAQ: Porsche AG’s Make-or-Break Year
How bad are Porsche’s 2025 losses?
Q3’s €966M loss reversed a €1B profit, with full-year restructuring hitting €3.1B.
Why is China struggling?
Local EV rivals outsell Porsche’s outdated tech, prompting 50% dealer cuts and new R&D investments.
Is the stock a buy now?
Technicals suggest potential bottoming, but 200-day MA (€45.40) is the litmus test.
