Steve Will Do It’s $5 Million Net Worth: Breaking Down His Bitcoin Fortune, Lavish Properties & Wild Lifestyle
- Who Is Steve Will Do It?
- What Is Steve Will Do It's Current Net Worth?
- How Does Steve Will Do It Make Money?
- Steve Will Do It's Most Insane Purchases
- Controversies & Comebacks
- What's Next for Steve Will Do It?
- Frequently Asked Questions
From chugging beers to stacking crypto, Steve Will Do It (real name Stephen Deleonardis) has turned internet chaos into a $5 million empire. This deep dive explores every revenue stream behind the NELK Boys' wildcard member - from his controversial gambling sponsorships to that insane $2 million car collection. We'll unpack how a Florida kid transformed YouTube pranks into bitcoin holdings, luxury Miami penthouses, and enough hard seltzer money to make Wall Street brokers blush.
Who Is Steve Will Do It?
Born Stephen Deleonardis on August 26, 1998, in Oviedo, Florida, this 5'9" Virgo exploded onto social media through stomach-churning challenges. His "hold my beer" persona (literally - he once drank 15 beers in 10 minutes) caught fire on Instagram before migrating to YouTube in 2019. Despite his 2022 YouTube ban for promoting gambling platforms, Steve pivoted to Rumble while maintaining his status as NELK Entertainment's resident madman. With 3.6M Instagram followers and luxury assets ranging from McLarens to Miami condos, he's redefined what it means to monetize mayhem.
What Is Steve Will Do It's Current Net Worth?
Multiple financial analysts peg Steve's net worth at $5 million as of 2023, though estimates vary wildly due to his cryptocurrency holdings. This fortune stems from:
- YouTube ad revenue (pre-ban): $500K-$1M annually
- Full Send Merchandise: Tens of millions in collective NELK revenue
- Happy Dad Hard Seltzer: Explosive growth since 2021 launch
- Bitcoin & NFTs: Undisclosed but substantial holdings
- Real Estate: $2M Miami penthouse + Vegas property
How Does Steve Will Do It Make Money?
1. Cryptocurrency & NFT Ventures
Steve's early Bitcoin investments reportedly constitute 20-30% of his net worth. His 2022 NELK NFT collection generated $23 million by selling 10,000 digital cards at $2,300 each. Though the NFT market cooled, these digital assets remain valuable. Crypto gambling sponsorships (despite getting him banned from YouTube) allegedly earned him seven figures through platforms like Stake.
2. Social Media & Brand Deals
Post-YouTube ban, Steve earns through:
| Platform | Followers | Estimated Earnings |
|---|---|---|
| 3.6M | $15K-$50K/sponsored post | |
| Rumble | 635K | Ad revenue share |
His "fake security" stunt videos maintain engagement, while alcohol brands pay premium rates for his young male demographic.
3. Business Empire
Beyond Full Send apparel, Steve's Happy Dad Hard Seltzer dominates convenience stores nationwide. The BTCC team notes his business acumen in targeting college markets with 12-packs priced competitively against WHITE Claw. His luxury car collection (including a $350K Lamborghini) doubles as appreciating assets.
Steve Will Do It's Most Insane Purchases
This man doesn't just make money - he spends it in ways that'd make Elon Musk blink:
- Miami Penthouse: $2M for panoramic ocean views
- Car Collection: $2M total on 6 vehicles including Rolls Royce Cullinan
- 6ix9ine's Gift: Limited edition McLaren MSO X (1 of 10 ever made)
- Vegas Party Pad: Custom closet bigger than most NYC apartments
Controversies & Comebacks
Steve's 2022 YouTube ban for gambling promotions could've ended careers. Instead, he:
- Tripled down on Instagram/Rumble content
- Expanded Happy Dad distribution
- Launched exclusive NFT drops
His "banned but not broken" mentality mirrors Dana White's UFC controversies - turning setbacks into marketing gold.
What's Next for Steve Will Do It?
While we can't predict beyond July 2024, Steve's trajectory suggests:
- Further crypto investments (possibly Ethereum ETFs)
- Happy Dad international expansion
- More luxury real estate acquisitions
- Potential TV/film cameos capitalizing on his persona
Frequently Asked Questions
How much is Steve Will Do It worth in 2024?
Most estimates place Steve Will Do It's net worth between $5-$6 million as of 2024, with fluctuations based on his cryptocurrency portfolio's value.
What cars does Steve Will Do It own?
His garage includes a Rolls Royce Cullinan ($350K), Ferrari ($300K), Lamborghini ($350K), and the ultra-rare McLaren MSO X gifted by 6ix9ine.
How did Steve get rich?
A combination of viral YouTube content (pre-ban), NELK Boys collaborations, cryptocurrency investments, and savvy alcohol branding built his fortune.
Is Steve Will Do It still with NELK?
Yes, he remains a Core NELK member while running his independent ventures like Happy Dad Hard Seltzer.
Where does Steve Will Do It live?
Primarily splits time between his $2M Miami penthouse and a luxury Vegas property, with frequent LA stays for NELK business.
