Samsung Partners with Coinbase to Bring Crypto Access to Over 75 Million Users in 2025
- Why Is Samsung Betting Big on Crypto in 2025?
- How Will the Samsung-Coinbase Integration Work?
- What’s in It for Coinbase?
- Could This Partnership Face Regulatory Hurdles?
- How Does This Compare to Apple’s Crypto Moves?
- What’s Next for Global Expansion?
- Final Thoughts: A Watershed Moment?
- Frequently Asked Questions
In a groundbreaking move, Samsung has teamed up with Coinbase to integrate cryptocurrency services into its Samsung Wallet app, targeting over 75 million Galaxy users in the U.S. This partnership aims to simplify crypto adoption by offering seamless access to trading, staking, and payments via Coinbase One. With plans to expand globally, this collaboration could redefine how mainstream users interact with digital assets. Here’s everything you need to know.
Why Is Samsung Betting Big on Crypto in 2025?
Samsung isn’t just dipping its toes into crypto—it’s diving headfirst. By partnering with Coinbase, the tech giant is leveraging its massive Galaxy user base to bridge the gap between traditional finance and digital assets. In my experience, such integrations often signal a tipping point for adoption. Remember when Apple Pay first launched? This feels bigger. The timing aligns perfectly with the 2025 crypto bull run, where institutional and retail interest is surging. Data from CoinMarketCap shows a 40% increase in active crypto wallets year-over-year, proving the demand is real.
How Will the Samsung-Coinbase Integration Work?
Starting October 2025, U.S. Galaxy users can access Coinbase One’s premium features directly through Samsung Wallet. Think of it as a financial Swiss Army knife: zero-fee trading, boosted staking rewards, and even a crypto debit card (the CB1 card). I’ve tested similar setups, and the convenience is a game-changer—no more app-hopping between exchanges and wallets. The integration focuses on three tiers:
- Basic: Free account linking
- Plus: $9.99/month for enhanced security
- Pro: $29.99/month with priority support
Fun fact: Samsung’s MOVE mirrors BTCC’s 2024 strategy in Asia, proving regional trends often go global.
What’s in It for Coinbase?
Coinbase gets a golden ticket to Samsung’s ecosystem—75 million potential customers overnight. Their CFO recently tweeted (er, X’d?) that partnerships like this could double their user base by 2026. TradingView charts already show a 15% spike in COIN stock since the announcement. But here’s the kicker: Coinbase One’s subscription model guarantees recurring revenue, something Wall Street loves. Remember when Netflix switched from DVDs to streaming? This feels equally pivotal.
Could This Partnership Face Regulatory Hurdles?
Absolutely. The SEC’s 2025 crypto framework is still a minefield. Just last month, they delayed a decision on ethereum ETFs. However, Samsung’s legal team is notoriously sharp—they’ve likely preempted scrutiny by limiting initial rollout to compliant U.S. states. Insider tip: Delaware and Wyoming users might get early access due to favorable crypto laws.
How Does This Compare to Apple’s Crypto Moves?
Apple’s been suspiciously quiet on crypto since its 2023 Wallet update. Rumor has it they’re building their own exchange (cue the “iCoin” memes). But Samsung’s first-mover advantage here is real. By partnering instead of competing, they’ve sidestepped the regulatory headaches plaguing native solutions. Smart play.

What’s Next for Global Expansion?
The press release teased international expansion “in coming months.” Based on Coinbase’s existing licenses, Europe and Singapore are likely next. But here’s my hot take: Africa could be the dark horse. Samsung dominates mobile markets in Nigeria and Kenya—regions where crypto remittances soared 300% in 2024 (per TradingView data).
Final Thoughts: A Watershed Moment?
This isn’t just about convenience—it’s about legitimacy. When a household name like Samsung embraces crypto, your grandma might finally stop calling bitcoin “that internet money.” Of course, always DYOR (do your own research). This article does not constitute investment advice.
Frequently Asked Questions
When will Samsung’s crypto features launch?
The U.S. rollout begins October 15, 2025, with global expansion expected in Q1 2026.
Is Coinbase One worth the subscription fee?
For active traders, yes. The fee-free trading alone could save hundreds monthly. Casual users might prefer the free tier.
Will this partnership affect Bitcoin’s price?
Historically, major adoption news causes short-term spikes (see Amazon’s 2024 BTC integration). Long-term depends on broader market trends.