Bitwise Smashes $15bn Milestone in Client Assets—Crypto’s Institutional Surge Accelerates
Wall Street's crypto skeptics just got another black eye.
Bitwise—the asset manager that bet big on digital assets when rivals scoffed—now oversees $15 billion for institutional clients. That's not just pocket change in a sector still fighting for mainstream legitimacy.
The backstory: While traditional finance dinosaurs debated 'blockchain not Bitcoin,' Bitwise built the infrastructure institutions actually needed. Custody solutions. Regulatory clarity. Performance tracking. Turns out, money flows where friction disappears.
The irony? Half these clients probably still badmouth crypto at cocktail parties. Nothing moves faster than capital chasing returns—except maybe hedge funds backpedaling on their anti-crypto stance.
Bottom line: When $15bn speaks, the market listens. Even if it's through gritted teeth.
Bitwise Asset Management, a global crypto-focused alternative asset manager, announced that the company recently surpassed $15 billion in client assets across its suite of more than 40 investment products. Alongside this milestone, Bitwise has expanded its team by 20% this year, now totaling 111 professionals with offices in San Francisco, New York, and London.
Bitwise has seen strong global investor demand in 2025, following unprecedented regulatory clarity for the crypto industry. Since the start of the year, over 550 wealth management teams and firms have invested in a Bitwise solution, alongside endowments, corporations, family offices, asset managers, banks, and individuals. Bitwise products have also been approved for use at five bank and private bank wealth management platforms across the U.S. and Europe.
“Crypto has begun a new chapter as a mainstream alternative asset class this year,” said Hunter Horsley, CEO of Bitwise Asset Management. “Clients who previously just tracked the space are now increasingly integrating crypto into their platforms and portfolios. We’re seeing uptake across Bitwise’s broad array of solutions spanning ETPs, private alpha solutions, SMAs, options overlays, and staking. We strive to be a reliable specialist partner to help clients navigate the space and its opportunities, and are excited to see more and more firms engaging with this asset class.”
Earlier this year, Bitwise announced a $70 million equity raise, fueling the continued expansion of its best-in-class team and the development of industry-leading capabilities. The round included participation from MassMutual, Electric Capital, MIT Investment Management Company, Highland Capital, Haun Ventures, ParaFi Capital, Khosla Ventures, General Catalyst, Blockchain Coinvestors, and Nikesh Arora, among others.
Known for its research and educational resources, Bitwise recently published a mid-year scorecard of the firm’s 10 predictions for 2025 as well as its quarterly Crypto Market Review.
The firm also publishes a weekly memo from the CIO, which reaches tens of thousands of investors and investment professionals.
Source: Bitwise
