House of Doge Scores Game-Changing European Soccer Deal With Italian Club Acquisition
Crypto meets calcio as meme coin empire makes strategic play for football dominance.
BREAKING: Digital asset powerhouse House of Doge just executed the most unexpected crossover in sports finance history—buying into Italy's legendary soccer landscape.
The Blockchain Playbook
Forget traditional sponsorship deals. This isn't some token jersey patch or stadium naming rights arrangement. House of Doge went straight for equity—acquiring a meaningful stake in an established Serie A contender.
They're not just advertising to fans; they're rewriting the ownership structure of European football itself.
Market Impact
The move signals crypto's maturation from internet novelty to mainstream financial player. While legacy investors debate bond yields and derivative regulations, digital asset firms are buying actual teams.
Italian clubs have struggled with financial sustainability for decades—maybe what they really needed was some decentralized thinking and diamond-handed conviction.
Because nothing says financial stability like trusting a team's future to the same community that turned 'wow such invest' into a multi-billion dollar ecosystem.
ICMA, jointly with with AFME and ISDA, published a briefing paper on the changes of the Systematic Internaliser (SI) regime on bonds and derivatives.
The paper provides information about the practical implications of the changes to the SI regime and the introduction of DPE/DR regimes, with some guidance that the de-registration of bond/derivative SIs is to be expected, with no adverse effect on post-trade reporting or the provision of liquidity.
View the paper
Source: ICMA
