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From Cannabis to Blockchain: Flora Growth’s $401M Crypto Treasure Gamble in 2025

From Cannabis to Blockchain: Flora Growth’s $401M Crypto Treasure Gamble in 2025

Author:
HashRonin
Published:
2025-09-21 19:00:04
17
2


Flora Growth, once known for its cannabis and CBD oil business, has made a jaw-dropping pivot into blockchain and AI with a $401 million crypto reserve—only $35 million of which is actual cash. The company rebrands as Zero Gravity, betting big on decentralized AI infrastructure while keeping its agricultural roots in the background. Skeptics question the valuation of its 0G tokens, while supporters see it as a bold move into the future. Meanwhile, projects like Best Wallet Token ($BEST) take a more grounded approach with practical utility. Will this high-stakes gamble pay off? Only the market will decide.

A $401 Million Mirage or Masterstroke?

Flora Growth just dropped a bombshell: a $401 million war chest to fuel its blockchain and AI ambitions. But here's the kicker—only 8.7% of that ($35 million) is cold, hard cash. The rest? A mountain of 0G tokens priced at $3 each, untested in the open market. It's like announcing you've bought a mansion when you've really just got the blueprints and a handful of bricks. According to CoinMarketCap data, similar token launches have seen wild volatility, with some gaining 500% in weeks while others crash 90%. Flora's CEO insists this "token treasury" strategy gives them flexibility, but analysts at BTCC warn: "Valuing illiquid assets at face value is like counting chickens before they hatch—especially in crypto's current regulatory climate."

Flora Growth's high-stakes pivot from cannabis to blockchain

From Greenhouse to Blockchain: The 180-Degree Turn

Remember when Flora was that boring-but-reliable cannabis play on Nasdaq? Those days are gone faster than a bitcoin bull run. The company that once peddled CBD oils now talks about "decentralized AI architectures" and "distributed machine learning." Their new baby, Zero Gravity, claims to have trained a 107-billion-parameter AI model using blockchain—supposedly 357x more efficient than traditional setups (though good luck verifying those numbers). As one crypto trader quipped on TradingView: "This isn't a pivot—it's a pirouette with a jetpack." What's wild is that Flora's original agriculture business isn't disappearing; it's just being treated like the awkward cousin at a tech startup party—present but ignored.

The 0G Token Conundrum

Let's break down Flora's token math: 122 million 0G tokens × $3 = $366 million "treasury." Problem is, these tokens currently trade about as much as a Tamagotchi in 2025. When pressed, Flora's CTO admitted to Forbes that the $3 valuation comes from "private round pricing," not market demand. For context, CoinGecko shows only 12% of similar pre-launch tokens maintained their listing price post-exchange debut. The company argues this lets them "incentivize developers" without diluting shares, but as the BTCC research team notes: "Token-based treasuries work until they don't—just ask the TerraLUNA survivors."

Zero Gravity's Make-or-Break Tech Claims

Zero Gravity's whitepaper reads like sci-fi: "Democratizing AI training via decentralized GPU clusters." Translation: they want to beat OpenAI by crowdsourcing computing power. Ambitious? Absolutely. Achievable? The tech community is split. On one hand, their testnet reportedly processed 14,000 transactions per second (Ethereum does ~30). On the other, their GitHub commits dropped 40% last quarter—never a good sign. As AI researcher Dr. Lisa Cheng told Wired: "Distributed training works for narrow tasks, but today's LLMs need centralized supercomputers. This feels like trying to mine Bitcoin with a Game Boy."

Alternative crypto projects taking different approaches

The Pragmatic Alternative: $BEST's Ground-Up Approach

While Flora goes moonshot, projects like Best Wallet Token ($BEST) are winning users with boring-but-useful features: multi-chain swaps, presale access, and—wait for it—actual working products. No $400M treasure chest announcements here, just steady 18% monthly user growth (per their Dune Analytics dashboard). As crypto influencer "DefiDad" tweeted: "$BEST won't get you on CNBC, but it might actually pay for your coffee." The contrast highlights crypto's eternal tension: flashy speculation versus dull utility.

Investor Reactions: FOMO Meets Facepalm

Flora's stock (FLGC) swung like a metronome post-announcement—up 27%, down 42%, now trading sideways. Retail investors on Reddit are divided between "This is the next Nvidia!" and "My dog could write a better tokenomics paper." Institutional players seem cautious; Vanguard actually reduced its position by 60% according to Nasdaq filings. Meanwhile, short interest sits at 19%, suggesting plenty think this rocket might crash before liftoff.

The Bigger Picture: Crypto's Identity Crisis

Flora's gamble reflects crypto's existential 2025 dilemma—should blockchain projects chase AI hype or solve real problems? On one side, you've got ethereum scaling to 100K TPS with danksharding. On the other, "AI tokens" with more buzzwords than a Silicon Valley pitch deck. As Bloomberg's crypto editor put it: "The market used to punish frivolous pivots. Now it rewards them—until suddenly it doesn't." Remember when Long Island Iced Tea became Long Blockchain Corp.? Yeah, about that...

FAQs: Flora Growth's Crypto Pivot

How much of Flora's $401M is actually liquid?

Just $35 million in cash—the remaining $366 million is in 0G tokens valued at $3 each, though these aren't yet publicly tradable.

What happens to Flora's original cannabis business?

It continues operating but becomes a "non-core asset" as the company focuses on Zero Gravity's blockchain AI infrastructure.

Has any company successfully pivoted from agriculture to blockchain before?

Not really. The closest comparison might be Overstock.com's shift to blockchain, which saw mixed results before eventually spinning off its crypto ventures.

When will 0G tokens hit exchanges?

Flora's roadmap targets Q4 2025, but crypto launches often face delays—the average ICO in 2024 was 11 weeks late per PwC data.

How does Zero Gravity compare to established AI projects?

It's positioning itself as a decentralized alternative to centralized AI like OpenAI, though no major AI labs currently use its tech.

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