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Are Investors Over-Reliant on the "Taco" Strategy Amid Trump’s Tariff Threats?

Are Investors Over-Reliant on the "Taco" Strategy Amid Trump’s Tariff Threats?

Author:
H0ldM4st3r
Published:
2025-07-17 07:08:03
15
2


The financial markets' muted reaction to President Trump's latest tariff threats—a proposed 30% levy on EU and Mexican goods—has left analysts questioning whether investors are too complacent. Dubbed the "Taco" strategy (short for "Trump Always Chicken Out"), this approach assumes such announcements are mere negotiation tactics rather than concrete policies. But with European stocks already up significantly this year (Stoxx 600 +7%, DAX +21%), could a full-blown trade war derail the rally? We break down the risks, expert insights, and potential market fallout.

Why Are Markets So Calm About Trump's Tariff Threats?

When TRUMP unveiled plans for sweeping tariffs on EU and Mexican imports, European benchmarks barely flinched. The Stoxx 600 dipped just 0.06% post-announcement, then slid 0.4% the next day—a far cry from April’s panic when similar threats triggered a 12% three-day plunge. According to Michael Field, Morningstar’s European markets strategist, this serenity stems from the "Taco" strategy: traders now view Trump’s trade bluster as theater. "Investors simply aren’t worried," Field notes, believing these threats will fizzle into negotiation fodder. But is that confidence misplaced?

The "Taco" Strategy: Smart Bet or Dangerous Gamble?

The acronym—coined by traders—reflects skepticism that Trump will follow through. "In my experience, markets have learned to discount his headline-grabbing moves," says Anthony Esposito, CEO of Ascalonvi Capital. Yet Esposito warns the EU won’t fold easily: Brussels has already drafted retaliatory measures, signaling readiness for a fight. Kevin Yin, VP at Asterozoa Capital, adds that Trump’s leverage may be weaker now than in past standoffs. "A 30% tariff could backfire," Yin argues, potentially sparking a sell-off in U.S. Treasuries while boosting Gold and domestic industrials.

Europe’s Bull Run: How Vulnerable Is It?

European equities have soared in 2025 (Italy’s FTSE MIB +17%), but tariffs could slam the brakes. Dan Coatsworth of AJ Bell notes that while a 10% duty—like the UK’s suspended levy—would be manageable, 30% might "seriously dent Eurozone GDP growth for years." The BTCC research team highlights sector-specific risks: auto suppliers and luxury exporters WOULD suffer most, whereas defense and mining stocks could thrive if metals prices climb. "I’d go long precious metals and stay cautious on EU-U.S. equities," Esposito advises.

Transatlantic Trade War: Who Loses More?

German Finance Minister Lars Klingbeil called Trump’s tariffs "transformative," warning they’d "decimate transatlantic trade." But Columbia Threadneedle’s Anthony Willis offers nuance: "Only 18-20% of EU exports go to the U.S."—suggesting regional trade pacts could soften the blow. Still, Klingbeil’s threat of "determined countermeasures" underscores the stakes. As Yin puts it: "This isn’t 2018. Markets aren’t pricing in a prolonged conflict—yet."

FAQ: Your Tariff Trade Questions Answered

What is the "Taco" strategy?

It’s traders’ shorthand for betting Trump’s tariff threats won’t materialize ("Trump Always Chicken Out"). The term gained traction after repeated standoffs ended with negotiated compromises.

How high could European stocks fall if 30% tariffs hit?

Historical data suggests a 15-20% drop is plausible. In April 2025, mere rumors of tariffs triggered a 12% Stoxx 600 slide.

Which sectors are safest during trade wars?

Defense, utilities, and locally focused consumer staples typically outperform. Gold and crypto (like Bitcoin) often rally as hedges.

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